Models present Twenty-seven Names' new collection, I Thought You'd Never Ask. Photo / Richard Edghill
Here's your first look at Twenty-seven Names' new collection, called I Thought You'd Never Ask, which will be presented to press and buyers at NZ Fashion Week this morning - and simultaneously released online for those unable to attend.
The duo behind the label, Rachel Easting and Anjali Stewart, flew
to Sydney in July to shoot their lookbook, campaign and a video, which will all be released online to a special website this morning, alongside illustrations from Easting. The move reflects the Wellington-based brand's strong online presence: they're a favourite of bloggers, and recently launched their own online store.
It also continues their tradition of using group images and portraiture shots as a way to showcase their collections; a long-running project that they have worked on with photographer Guy Coombes for the past two years.
"I've always loved life drawing and portraiture, and we're both always drawn to contemporary artists who work with portraiture as a main avenue for communication, like Gillian Wearing, Cindy Sherman and Rineke Dijkstra," explains Easting. "I like the way it makes the works about people rather than just the clothes. It's people, after all, who we design for."
It's a concept, too, that makes the models feel like more than mere mannequins, and the young women Twenty-seven Names photographed this season were a varied, international mix: Texans Bay and Kendall, South African Renny, Melissa from Manchester and Australian model Sarah, a fashion student who doubles as the fit model for Sass and Bide.
