Celine Chapman made her NZFW debut with a collection that looked to the dark side of 1990s pop culture (supermodels, The Craft), a theme that Jimmy D designer James Dobson looked to as well, albeit with a much sweeter bent.
Dobson's collection, called It's a Kind of Magick, was one of the standouts of the day, a collection of soft and dark for the designer with a long running love of the colour black - but this season he introduced various piece in blood red, and a beautiful digital print similar to ancient tapestries from Auckland artist Andrew McLeod.
Lonely Hearts made a welcome return with their Matrix-inspired collection; a real grown up progression for the label which has become beloved for its quirky take - the collection featured lots of leather, simple knit dresses, boozy, burgundy colours and subtle 90s touches - like a killer soundtrack of the Prodigy and Tricky.
Trelise Cooper looked to Americana for her diffusion Cooper line, with lots of New Frontier-inspired denim and accessories. Her mainline Trelise Cooper collection featured various floral, botanicals, quirky animal prints and dark versus light aesthetic. But it was her new collection, dubbed Boardroom ("an affordable collection for the executive women") that drew the biggest cheers - a Dolce & Gabbana-inspired group of models in nothing but a black jacket, heels and stockings.
Today's shows include the debut of Christchurch-based Mister, and a big-name evening including Zambesi, Huffer and Workshop at the Town Hall.
Who's that girl?
Antonia Prebble has been working the local designers each day, including Kate Sylvester and emerging label Maaike. The actress has been backstage with designers after their shows, as the nzherald.co.nz's special reporter. Watch her behind-the-scenes take on the week at nzherald.co.nz/fashionweek.
The longest wait
The Trelise Cooper show which ran an hour behind schedule. The backdrop was still being finished half an hour after the show was supposed to start.
Just arrived
New Zealand-born, New York-based blogger Gala Darling who arrived in the country at 5.30am yesterday.
Value pack
The gowns on show at the New Zealand Weddings show which were worth a whopping $250,000.
In the front row
A battle of the celebrities between Lonely Hearts and Trelise Cooper: a hip crowd at Lonely Hearts included Kate Sylvester, singer Ladyhawke and actress Madeleine Sami and a typically social page friendly crowd at Trelise Cooper featured Charlotte Dawson, Sally Ridge, Kate Hawkesby and a few other TVNZ presenters.