As well as the aforementioned outre looks, there's a comparatively quiet loveliness to a bell-shaped gown designed by Norman Hartnell for the Queen Mother in 1953. (Hartnell famously designed the Queen's Coronation gown.) This one is embroidered with jewelled, cornflower blue blossom and has panels of pleated tulle at the shoulder to ensure ma'am's upper arms are presented in the most pleasing way possible. It demonstrates the ability of a truly great dressmaker to both show consideration to the wearer and to crowd-please on a grand scale in one fell swoop.
According to Cullen, the overblown skirt that for the most part dominates, and that was upheld by this Royal Family member from the 1930s onwards in particular, was achieved post-crinoline by sewing as many layers of net into a waistline as it could accommodate. It is favoured both for its princessy connotations and because "it is a chance for a designer to make a statement - it's a blank canvas [a very large blank canvas] upon which they can showcase their expertise," she says.
There is an unashamed nostalgia to the look. "That romantic tendency is very British," Cullen argues, "and it's somehow different to the sophistication of Paris designs." It's true there is an innocence to more traditional pieces such as these that harks back to a time when young debutantes came out for "the season" in the hope of meeting suitable husbands and were presented at court in strapless white puffs of dresses and the requisite long evening gloves (also white) should anyone think too much flesh was exposed.
Dame Vivienne Westwood's riposte to such a studiously virginal wardrobe is more wanton and no less wonderful for that. Her "debutante" dress dated 1994 has a signature corset proudly on display and a shredded hem as if our heroine has struggled over hill and dale battling against the elements to meet her beau.
In fact, Westwood's sensibility and wit clearly paves the way for many of the designs on the mezzanine floor - or for the duration of this show, "the ballroom" - that date from 2005 to the present and showcase the modern ballgown which, following in the footsteps of the grande dame of British fashion, upholds many of the requirements of formal dress, while subverting them.
Giles Deacon's pleated silk "carwash" dress (2007) rubs shoulders with a body-conscious floor-length gown constructed out of loops of silver leather by Gareth Pugh especially for the show. Then there's Atsuko Kudo's fetishistic latex snakeskin-print dress to consider; a feathered design made by Sarah Burton for Alexander McQueen and worn by Daphne Guinness to the 2011 Costume Institute Ball; a Stella McCartney gown with a bifurcated skirt sported by Annette Bening at the Golden Globes and the Jacques Azagury ensemble chosen by Helen Mirren when she picked up the Oscar for Best Actress for her performance in The Queen.
Despite including the odd red-carpet moment, this is a less amplified exhibition than many of the recent international fashion blockbusters. That is not least because the latter are largely paid for by the fashion behemoths whose work they celebrate, somewhat lessening their impact in terms of academic value. Ballgowns is sponsored by Coutts and it is positively frugal by comparison. The effect is refreshing in its lack of bombast, whether that is intentional or not, and also apposite. Because if there is a single unifying factor to the show it may be found in a sense that the majority of the gowns on display here have their own stories and were worn and loved by the people for whom they were made. And that, it almost goes without saying, is a million miles away from the here today/gone tomorrow spirit that contemporary fashion all too often represents.
* Ballgowns: British Glamour Since 1950, Victoria & Albert Museum, May 19 to January 2013.
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