The group is calling on the National Institute of Health and Care Excellence (Nice) and the American Heart Association to to give more attention to individual preference when prescribing medicines instead of using treatment targets.
Dr Tim Chico, reader in cardiovascular medicine and consultant cardiologist at the University of Sheffield, said he "completely" disagreed that treatment targets remove individual preference.
"These targets simply guide doctors as to which patients might benefit from a treatment," Chico said.
"The decision whether to start or continue a drug treatment should always rest with the patient, with this decision guided by information from the doctor."
He added: "This editorial seems to want to present a false choice between drug treatment or lifestyle factors such as diet, when both are important."
But Sir Richard Thompson, former president of the Royal College of Physicians, said the editorial offered a timely reminder "that it is not easy to discover how patients weigh the benefits of a medication against its risks".
"Setting a threshold for treatment based on the results of clinical trials further unbalances how doctors and patients discuss how to choose between a drug therapy or an alternative treatment."
- AAP