It found, for the first time, that reducing the percentage of dietary protein will result in total energy intake increasing as the percentage of protein in diets decreases.
"When you consume things like soft drinks, which are fairly low in proportion of protein but high in calories, your energy intake will increase because you'll need to keep eating to get the protein you need," Dr Gosby said.
Most people ate the right amount of protein but ate too much to get it.
More than a million adult Kiwis, or 28 per cent of people aged 15 and over, are obese, says this year's Ministry of Health annual report.
But AUT Professor of Public Health Grant Schofield did not think lack of protein was the cause of Kiwi obesity.
"I think the major problem in New Zealand is over-supply and eating of processed dietary carbs."
He said processed carbohydrates upset the hormonal and neural mechanisms in the body, which controlled eating and hunger.
Student Mosab Askar, 28, from Saudi Arabia, says he finds himself eating more in New Zealand.
"We eat out often here and most of the food we get are not really balanced meals."