It's not often a stay-at-home parent on Instagram is brutally honest about the good, the bad and the totally ugly side of their gig.
Usually, Insta-parents relish in sharing filtered photos of their children, wholesome treats whipped up in their stunning kitchens, handmade gifts and messages of tender love directed at their babies who, for obvious reasons, are not able to read them.
But Mike Julianelle, from Brooklyn, isn't interested in broadcasting his parental prowess to the world because he believes he's just "not cut out for this" whole dad thing, news.com.au reports.
Mike, 42, hates being a dad and has built a career by telling people all about it.
"Don't worry, I don't hate my kids. I just hate parenting," the father-of-two said.
Formerly a marketing writer, Mike now endures a #stayathomelife with his two sons, who he dubs Detective Munch, 8, and The Hammer, 2, while his wife, Heather, is the primary earner.
"I don't want to be a stay-at-home parent," he wrote this month to his Instagram followers, who now exceed 80,000.
The father-of-two said the responsibilities surrounding the existence of his boys were "destroying my social life".
As a way to cope with his new role, Mike publicly complains about parenting — while also offering advice on living with kids — on Instagram, Twitter, his blog, and a recently launched podcast he calls Dad and Buried.
"I just talk trash about parenting and my kids," he explained.
His candid, and often hilarious, insights into the challenges of child rearing have won him thousands of fans around the world, many of whom relate to the frustration and exhaustion that comes with being a stay-at-home parent.
But others have criticised his approach, describing him as "sick" and nasty to his children.
In one tweet, Mike explained the importance of teaching children there are consequences for their actions.
"This morning my son threw his iPad across the room in a fit of rage and now he doesn't understand why I won't let him use it," he wrote.
"IT'S CALLED CONSEQUENCES, MOTHERF***ER!"
I'M NOT CUT OUT FOR THIS
Mike is currently caring for his sons during their summer school holidays and claimed things hadn't got off to a great start.
"It's day two of my summer as a stay-at-home dad and I've already lost it on my kids," he said.
"Actually, I lost it at day 1.5. I'm not cut out for this."
In a mammoth post that has since attracted global attention, Mike revealed he didn't want to do be a parent because he lacks the temperament, patience and interest in the job.
"Circumstances being what they are, and summer being what it is, someone has to stay home with my kids all day," he wrote on Instagram.
"Mum … has done it for years, and now she's working and I'm not, so I'm back in the saddle."
But reluctance "and unsuitability" aside, Mike admitted he had no choice but to get better at it.
Mike also admitted he had accidentally punched his eight-year-old son in the face during a round of wrestling, leaving him with bloodied nose.
BUT I DON'T HAVE A CHOICE
According to Mike, he understands "I also don't have a choice".
"I don't want to have to find ways to fill my kids' days all summer," he wrote.
"I don't want to plan, I don't want to pack stuff, I don't want to herd them places, I don't want to go places."
Despite his grumblings online, Mike is a devoted, albeit crass, father, who offers a realistic glimpse into the world of parenting.
"They don't deserve a dad who's grumpy and frustrated before the day has even begun, and most of all, they don't deserve a boring summer," he wrote.
"So far, things aren't going so great. But there's nowhere to go but up!"
YOU MAKE ME SICK
But Mike has received his fair share of criticism from people who take his rants literally and describe him as cruel and nasty.
"You make me sick! I hope to God your kids never read this!" one person wrote to him.
One man, who has been a stay-at-home dad for seven years, argued Mike "wasn't a hero or brave for admitting the truth".
"This post made me realise that men, including myself, are just weak and choose to b*tch and complain," he wrote.
"Stop over thinking it, get off social media, put your Xbox controller down and grow up."
Others, though, applauded Mike's "raw honesty" and have celebrated his tongue-in-cheek approach.
"I'm a stay at home mum who is currently very stressed and I needed this today," one fan wrote.
Another added: "I feel this all to the core."
"This post hit me in the feels," another parent wrote.
"Thanks for not making up cute sh*t for likes and giving parents complexes because of it."
Mike admitted every parent had struggles and days where they would rather not be a parent.
"I guess the good news is: I do realise it," he said.
"Which makes it even more crucial that I manage it and do whatever I can to prevent my kids from catching on."
"I've gotta fake it until *they* make it. But what else is new?"