A Kiwi is behind UK ads being widely mocked online - and that's exactly what he intended. Photo / Twitter
A Kiwi is behind UK ads being widely mocked online - and that's exactly what he intended. Photo / Twitter
The UK government has launched a series of deliberately bizarre, erroneous ads encouraging Britons to stay at home - and the mastermind behind them is New Zealander Ben Guerin.
Co-founder of creative and digital agency, Topham Guerin, the Kiwi has been recruited by 10 Downing Street to produce a campaignintended to be mocked and shared online - and in doing so spread the message to stay at home during the coronavirus pandemic.
Sean Topham and Ben Guerin have been recruited for UK political campaigns. Photo / tophamguerin.com
The series includes an ad where two women are sat on a couch sharing a bowl of food - with a hand that clearly belongs to someone else reaching out from between the couch cushions.
Can you see something strange about this image? Photo / Twitter
Despite being called out online, it remains prominent on the 10 Downing Street Twitter account.
According to the Daily Mail, a "No 10 insider" has shared: "One of the key aims is to get it shared and talked about as much as possible. The engagement is good even if it's over something like the hand being in a weird position."
Twitter users were quick to mock and share the ad. Photo / Twitter
The ad received 201 retweets. Photo / Twitter
Another of Guerin's ads features a pie with the words "stay home" baked into its crust and a doormat that reads "not welcome".
