But where EFD can make anorexics keep a tight rein on things, obese people are often too flexible and find it hard to solve problems and achieve goals.
When it comes to food, the scientists believe EFD can play havoc with an obese person's ability to plan diets and to associate bad food choices with weight gain.
For anorexics, there has been some success with a type of psychological counselling known as cognitive remediation therapy which strengthens thinking skills.
The therapy is also used to treat people with schizophrenia and attention deficit hyperactivity disorder.
Lead researcher Evelyn Smith believes the therapy could also work for obese people.
She said with the failure of diets and exercise programmes to help obese people shed weight for good, cognitive remediation therapy was worth investigating as a treatment option.
Dr Smith has started a trial involving 10 obese people undergoing sessions of cognitive remediation therapy for a month to see if it helps them lose weight.
- AAP