NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Cost-of-living crisis: New $10 block of cheese aces taste tests - will it kickstart a price drop?

Kirsty Wynn
By Kirsty Wynn
Reporter·NZ Herald·
1 Nov, 2023 12:36 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The recent rise in inflation has produced some record highs at the grocery till. Here are some top tips on how you can downsize your grocery bill. Video / NZ Herald

A new $10 block of cheese has got the tick from budget-savvy food lovers with taste tests comparing it to more expensive choices.

With grocery prices at an all-time high, a good block of cheese under $10 is hard to find with consumers complaining of stock availability or taste issues.

The new Countdown/Woolworths-branded “Everyday Cheese” was described as “moreish” and “actually pretty yum” by beer and cheese connoisseur Kieran Haslett-Moore on former Twitter platform X.

After initially describing the new entry-level offering as having an aroma of “rubber and wet togs”, former cheesemonger Haslett-Moore said the cheap block was “buttery rather than waxy” with a nice umami flavour. “Moreish.”

Haslett-Moore pointed out most supermarket mild cheeses of similar quality cost around $18.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Im going to do it. $10 cheese. pic.twitter.com/aM1Jv5QHMP

— Kieran Haslett-Moore (@southstarbrew) October 31, 2023

The $10 cheese also got the attention of members of the Cheaper Ways NZ Facebook page members, who said it was a relief to have a $10 everyday option.

Some were quick to point out the availability of the $9.90 Pams brand colby, edam and mild 1kg block from Pak’nSave.

But: “Not everyone can get to Pak’nSave,” one pointed out.

Advertisement
Advertise with NZME.

Another said she often bought cheese for the same price from New World and Pak’n’Save but wanted to do a comparison.

“Gone down a great with the kids tonight,” she said.

In another sign that the price of cheese could be coming down, Pak’nSave this week dropped the price of the Pams-branded 1kg block to $8.99 - the cheapest it has been for two years.

One shopper spoken to by the Herald said it was good to see the lower prices, but added: “Sadly you get what you pay for with the cheaper cheeses.”

“They are often waxy and lack flavour.”

The current cost-of-living crisis had hit the dairy aisle in the supermarket hard, with butter, milk and cheese all increasing in price.

The $10 cheese has been described as having better flavours than others at the same price point.
The $10 cheese has been described as having better flavours than others at the same price point.

In May 2022, a block of tasty cheese by Mainland reached the record price of $21 for a 1kg block. It has since dropped to the current price of $19.

The household living costs price index shows inflation faced by the average household in the 12 months to June was 7.2 per cent - more than a percentage point higher than the Consumers Price Index at 6 per cent.

The main contributors to higher living costs for the average household were higher interest payments (up 28.8 per cent) and grocery food prices (up 13.2 per cent).

Many blame high prices on a lack of competition in the grocery sector, where the main supermarkets are owned by two companies.

Advertisement
Advertise with NZME.

For two decades, New Zealand’s supermarket sector has been a duopoly, dominated by Foodstuffs and Woolworths.

New Zealand’s Countdown supermarkets are rebranding to Woolworths, in keeping with the Australian brand.

A Commerce Commission market study into the grocery industry showed major supermarkets were earning excess profits of around $1 million a day.

The job of the new grocery commissioner would be to ensure “increased competition in the grocery industry, and for the benefit of Kiwi consumers.”

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

Advice: My partner will only sleep with me if I buy her gifts. Am I being used?

16 Jun 06:00 AM
Lifestyle

How many have you tried? Auckland's new Top 100 Iconic Eats named

16 Jun 04:30 AM
New Zealand

Why Matariki has become one of NZ's most meaningful public holidays

16 Jun 03:37 AM

It was just a stopover – 18 months later, they call it home

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Advice: My partner will only sleep with me if I buy her gifts. Am I being used?

Advice: My partner will only sleep with me if I buy her gifts. Am I being used?

16 Jun 06:00 AM

Telegraph: Is a transactional relationship ever OK? It's complicated, says Rachel Johnson.

How many have you tried? Auckland's new Top 100 Iconic Eats named

How many have you tried? Auckland's new Top 100 Iconic Eats named

16 Jun 04:30 AM
Why Matariki has become one of NZ's most meaningful public holidays

Why Matariki has become one of NZ's most meaningful public holidays

16 Jun 03:37 AM
Prince Harry celebrated as 'the best' dad in Father's Day tribute

Prince Harry celebrated as 'the best' dad in Father's Day tribute

16 Jun 03:30 AM
Sponsored: Embrace the senses
sponsored

Sponsored: Embrace the senses

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP