Orange, emerald green, and shocking pink varieties of cauliflower are being sold by UK supermarket chain Tesco. Photo / Thinkstock
Orange, emerald green, and shocking pink varieties of cauliflower are being sold by UK supermarket chain Tesco. Photo / Thinkstock
Getting children to eat their greens has been an age-old problem for parents.
But new rainbow-coloured cauliflowers could tip the balance in their favour in the fight for healthy food on the dinner table.
The vivid orange, emerald green, and shocking pink varieties of the vegetable are hoped to widenits appeal to youngsters and combat a dip in demand.
Along with traditional white varieties, they will be sold in a "rainbow pack" by UK supermarket chain Tesco.
Grown in Lincolnshire, the coloured cauliflowers are all naturally produced but have been crossed with other types of the brassica family, which includes green cabbage and broccoli, to make exciting colour variations and boost falling sales.
The move is hoped to help improve cauliflower popularity after it was overtaken by broccoli.
Tesco said statistics from retail analysts Kantar Worldpanel show in the last two years volume sales of cauliflower have fallen by 6.5 per cent across all retailers while demand for broccoli has grown by 2.5 per cent.
"When food was rationed during and after the Second World War cauliflower became part of the nation's staple meat and two veg diet at school and at home," Tesco greens buyer Jeni Gray said.
