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Home / Lifestyle

Coke Saudi Arabia driving ad slammed as 'bad as Kendall Jenner Pepsi ad'

news.com.au
6 Nov, 2017 09:38 PM2 mins to read

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The ad shows a young female driver in a hijab being taught how to drive by her father.

The ad shows a young female driver in a hijab being taught how to drive by her father.

Forget Kendall Jenner's Pepsi ad, there is a new controversial soda that people are upset about.

Coca-Cola's new ad is making waves on social media and not in a good way.

Early this month Coke released a new commercial in Saudi Arabia, which shows a young female driver in a hijab being taught how to drive by her father.

After a jumpy start, the father opens a bottle of Coke and places it on the dashboard, presumably to encourage smoother driving.

The ad was meant to celebrate the country's decision to allow women and some people praised the company for their support.

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However others thought the commercial was in bad taste.

"Coca-cola: Saudi women driving edition. Brands jump at the chance to make a profit off #Saudi's historic announcement," one Twitter user wrote.

The @COCACOLA_ME ad on the most symbolic moment for #Saudi #women is a #fail; as bad as #kendel #Pepsi protest https://t.co/CQksvkp6LI

— Muna AbuSulayman منى (@abusulayman) November 4, 2017

According to Coca-Cola, the one-minute long ad titled "Change has a taste," is meant to enable the "economic empowerment of women."

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Earlier this year Pepsi came under fire for an ad showing Jenner using a can of Pepsi to end a stand-off between police and protesters.

Jenner was reportedly left "devastated" by the backlash from fans and the company eventually rolled back the ad campaign.

Discover more

Entertainment

Jenner blasted for 'tone-deaf' Pepsi ad

05 Apr 09:00 AM
Entertainment

Here's why that Pepsi ad was so bad

06 Apr 09:30 AM
Entertainment

Jenner 'devastated' by Pepsi ad hate

07 Apr 10:00 AM
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SNL's brutal mockery of Kendall's Pepsi ad

10 Apr 10:30 AM
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