NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

City legends cooking last shawarma

NZ Herald
18 Aug, 2015 09:24 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Marjan and Sjoerd Rustenhoven have owned the Middle East Cafe in Wellesley St since 1980. Photo / Jason Oxenham

Marjan and Sjoerd Rustenhoven have owned the Middle East Cafe in Wellesley St since 1980. Photo / Jason Oxenham

Opinion by
Dutch immigrants have fed discerning diners Middle Eastern goodies for 35 years.

For much of the past 35 years, the world for Sjoerd and Marjan Rustenhoven has been a quarter-circle of kitchen floor in the Wellesley St West eatery that has become a city legend.

Nothing is more than a pace and an arm's length away: the deep fryer for the handmade balls of falafel; the vertical spit of grill-roasted lamb - real meat, mind, not the particle-board mixture of mince and soy flour that some kebab shops serve; the eye-level grill in which carved meat, fragrant with cumin, coriander and they're not saying what else, is reheated to order, and the puffy, gritty-crusted shawarma buns are warmed.

This is the way it's always been at the Middle East Cafe which, when it opened in the era before food halls and noodle shops, was the place that people who couldn't afford to go out to dinner went out to dinner. So it seems inconceivable that it could all come to an end.

"Everything comes to an end some time," Marjan told me when I rang to ask if it was true. But it's only partly true. The Rustenhovens are moving on, but the Middle East may well survive. Negotiations are occurring.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"It's happening," Sjoerd told me. "But I'm afraid I can't be very specific about the details. That's the beauty of the process."

The couple have been plying their trade in the same spot since around the time food was invented. The Middle East, which opened in early May 1980, was a venture by a bunch of new arrivals from the Netherlands who decided to make the kind of cafe they were used to back home.

"In the beginning I was only in charge of advertising," says Sjoerd, "but in time people went their own ways and Marjan and I were left holding the baby."

Surprisingly, perhaps, they have spent no time in the region the eatery is named for, except for a stopover in 45C in Dubai on the way over. Rather, the food they serve is the kind that Lebanese and Egyptian immigrants made in Holland. It's Middle Eastern food slightly tweaked for European palates rather than country-of-origin authentic.

"This food was very popular in Holland at the time," Sjoerd says. "It's changed a bit since - you see more combination shawarma-and-pizza places now and the menus can get huge but when that happens, the quality can suffer.

"We have always tried to do what we do as well as we can. We've never changed the menu, so we have a set system and can do things very quickly. That's what has allowed us to carry on as long as we have.

Discover more

Opinion

Peter Calder: Eco-friendly? Don't believe the wipe

21 Jul 09:07 PM
Opinion

Peter Calder: Journey back to the age of Bach

28 Jul 07:50 PM
Opinion

Peter Calder: Getting crazy machines captured on film

04 Aug 09:35 PM
Opinion

Peter Calder: Who cares for carers? These folks

11 Aug 09:30 PM

"But you really feel it in your joints, all the rushing around. This kind of work is better for someone younger."

I tried to calculate how many times I'd eaten at the Middle East. Three shawarmas per film festival gets me over the ton, I reckon, but there will be regulars who would deride such inconstant patronage.

Advertisement
Advertise with NZME.

When they expanded into a back room about nine years ago, it eased the standing-room-only jostling that made for a jovial atmosphere, but it was easier to browse the images on the wall, that range from Frank Womble's zany tailor-made oils on board to the kitsch tinted pictures of Bedouins on desert ridges - wartime souvenirs that had ended up in second-hand shops or on Trade Me.

And the camels. Dozens, even hundreds from one to 30cm high: "That was my thing, I have to confess," Sjoerd says.

"I used a camel in an ad that I made and then I saw one in a jeweller's - a crystal paperweight in the form of a kneeling camel. It started from there and I found the others - left, right and centre."

He has no idea how many there are: "People often say we should have a competition to guess but it would never be accurate. Stuff gets stolen. There are a few people around town who have a camel from the Middle East."

Whether the camels will stay is also up in the air, though it's hard to imagine the place without them. Likewise it's hard to imagine it without Sjoerd and Marjan.

"The idea of not having to think about it is great. It will be quite interesting to see how I react to not having anything.

Advertisement
Advertise with NZME.

"But when it comes to saying goodbye, you're only as good as your last shawarma."

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

Exactly what long car journeys do to your body

18 Jun 08:00 PM
Royals

Princess Kate unexpectedly cancels appearance at Royal Ascot

18 Jun 06:57 PM
Premium
Lifestyle

Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business

18 Jun 05:00 PM

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Exactly what long car journeys do to your body

Exactly what long car journeys do to your body

18 Jun 08:00 PM

Telegraph: The science behind road trip fatigue and how to combat it.

Princess Kate unexpectedly cancels appearance at Royal Ascot

Princess Kate unexpectedly cancels appearance at Royal Ascot

18 Jun 06:57 PM
Premium
Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business

Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business

18 Jun 05:00 PM
Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP