Canadian protein chocolate company 'SHYTE' made fun of

Only in Canada! Scots found the protein chocolate company's name hysterical as it's very similar to the slang term for poo. Photo / SHYTE

A Canadian company may want to re-brand after Scots were sent into hysterics by its very rude name.

A cheeky Twitter user spotted that there is a manufacturer called SHYTE across the pond which makes protein-packed chocolate bars for gym lovers.

The unfortunate acronym stands for "Seriously Helps You To Energize" - but in the UK of course, the name is pronounced the same way as the slang for excrement, mostly used by Scots, reports Daily Mail.

The company's inappropriate name quickly went viral, especially as the brand was urging people to use the unintentionally rude hashtag: #EATSHYTE.

The company's inappropriate name went viral after Scottish Twitter user Roy Isserlis shared an image of the chocolate maker's founder Kevin Richards with the Shyte-branded treats.

He wrote on the social media website: "Oh my f****** God, I am dying. Surely this guy has one Scottish friend who should have told him?"

Oh My Fuckin God, I am dying.
Surely this guy has one Scottish friend who should have told him? pic.twitter.com/9A9wO8kynF

— iRoy. (There's somebody wrong on the internet.) (@Roy_Isserlis) April 19, 2018

The post has been liked nearly 6,000 times so far and has nearly 3,000 retweets.

In Scotland and much of the UK, Brits use the word "sh*te" as a slang term for poo so the brand name was the cause of hysterics on social media.

One said that the chocolate "probably won't catch on in Scotland," while some said the brand had to be a "practical joke".

This probably won’t catch on in Scotland. #EatShyte pic.twitter.com/kUJlnlF5Cw

— Angry Scotland Podcast🎙 (@AngryScotland) April 19, 2018

However Shyte is a real chocolate company, with products on shelves at stores in Canada, a website selling items and social media profiles.

It appears the brand founder Mr Richards may not be as clueless about the word's meaning as first thought, though.

A search on the brand's Facebook page reveals that the founder has liked comments praising the "hilarious" name.

Posts on the page also use the hashtags #Shytefaced, #Eatshyte, and #Talkingshyte, which are all plays on popular British vulgar slang phrases.

The brand, which launched in October last year, is also taking its newfound worldwide fame in its stride by posting links to its global media coverage.

SHYTE makes protein chocolate in milk, dark and white varieties with flavours including caramel and sea salt, peppermint, root beer and Madagascan vanilla and raspberry.