This undated photo provided by Burger King shows a a "French Fry Burger," which Burger King is rolling out for $1 as the company looks to fend off a Dollar Menu push by McDonald's. (AP
Burger King will start offering a French Fry Burger for $US1, as it looks to fend off McDonald's aggressive push for its Dollar Menu.
Miami-based Burger King says the burger will be available in the US from September 1 for three months, as it looks to drum up sales and
customer interest with cheap new concoctions.
The burger, which clocks in at 1500 kilojoules with 19 grams of fat, is a relatively novel offering but doesn't require any extra investment from Burger King; it's basically a standard beef patty topped with four of the chain's french fries.
The offering comes as fast-food chains jump through hoops to get customers through their doors, in large part by heavily promoting their cheapest eats.
- AP
