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Burger King in Austria has caused a stir on social media with a bizarre Pride month tie-in that saw it promote its famous Whopper burger with a very risque twist.
The "Pride Whopper", as promoted by the fast-food giant, is identical to the original but can be purchased with eithertwo top buns or two bottoms.
The ad was met with shock, with some questioning whether Burger King knew how their promotion of "tops" and "bottoms" would be received by the LGBTIQ+ community.
"Burger King Austria made a Pride burger that's either two tops or two bottoms… what in straight hell?" Jarett Wieselman wrote on Twitter.
Burger King Austria made a Pride burger that’s either two tops or two bottoms… what in straight hell? pic.twitter.com/bSl3Cyiq9p
"If they spent any time talking to the queer community Burger King would know the last thing they want is pairing a top with a top and a bottom with a bottom," comic artist Erica Henderson noted.
If they spent any time talking to the queer community Burger King would know the last thing they want is pairing a top with a top and a bottom with a bottom https://t.co/VE0qELkDun
Others accused Burger King of "pride-washing" or "rainbow-washing" by marketing their food using Pride symbolism and asked if the company would be donating any part of the proceeds.
"Late capitalism is a great time to be alive," one user joked on BK Austria's Instagram post.
Responding to comments, Burger King said: "We are official partners of Vienna Pride and support the LGBTQIA community."
