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Home / Lifestyle

Brief encounters: The truth about the Palace PR machine and how we journalists get royal stories

By Camilla Tominey
Daily Telegraph UK·
23 Nov, 2021 06:30 AM6 mins to read

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Prince William, Duke of Cambridge and Catherine, Duchess of Cambridge, Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex attend a service marking the centenary of WW1 armistice at Westminster Abbey on November 11, 2018 in London. Photo / Getty Images

Prince William, Duke of Cambridge and Catherine, Duchess of Cambridge, Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex attend a service marking the centenary of WW1 armistice at Westminster Abbey on November 11, 2018 in London. Photo / Getty Images

OPINION: As the BBC's Princes and the Press goes to air, The Telegraph's Associate Editor Camilla Tominey reveals the day-to-day dance between the media and Palace.

It was more than a year ago that I agreed to be interviewed by Amol Rajan, the BBC's media editor, for his documentary The Princes and the Press, seemingly amid much misplaced hype.

Although I have spoken to dozens, if not hundreds, of these sorts of programmes in the past, I did go into it with some trepidation, fearing it would be yet another attempt by the BBC to have a go at the "media" it claims not to belong to (while constantly passing off newspaper exclusives as its own).

We met in a pub in Kentish Town and Rajan, 38, was in typically cheeky-chappy form. It was before the Calcutta-born, state-schooled Cambridge graduate's promotion to become the fifth presenter of Today on Radio 4.

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Crucially, our chat also predated Martin Bashir's 1995 Panorama interview with Diana, Princess of Wales blowing back up in the BBC's face - and reports of a bullying complaint being made against the Duke and Duchess of Sussex, which hit the headlines days before their bombshell Oprah Winfrey interview in March this year.

Princess Diana during the interview for the BBC's panorama programme with Martin Bashir. Photo / BBC
Princess Diana during the interview for the BBC's panorama programme with Martin Bashir. Photo / BBC

Rajan mainly wanted to speak to me about breaking the story of Prince Harry's relationship with a virtually unknown actress named Meghan Markle.

On October 30 2016, we splashed the story of "Harry's Secret Romance with a TV Star" on the front of the Sunday Express, where I worked for 15 years before joining The Daily Telegraph in September 2018.

After blowing some smoke up my backside about the exclusive, which was nominated for Scoop of the Year at the 2016 British Press Awards, Rajan then started trying to find out how I had got the story.

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Since a journalist never reveals her sources, I gave him rather short shrift and we then went on to discuss how Meghan was initially very well received by the media, and the relationship between the Palace and the press in general.

It was all pretty uncontroversial - and I get the distinct impression that after all the hullabaloo over the Palace's reported "fury" at this two-part series, viewers are going to feel decidedly let down.

First of all, I know the second of the two programmes has had to be extensively rewritten since the Duchess was forced to apologise for "unintentionally" misleading the court over whether she collaborated with the authors of the biography Finding Freedom during a Court of Appeal hearing in her case against the Mail on Sunday earlier this month.

Queen Elizabeth II greets guests at a reception for the Global Investment Summit in Windsor Castle on October 19. Photo / AP
Queen Elizabeth II greets guests at a reception for the Global Investment Summit in Windsor Castle on October 19. Photo / AP

So it seems as if it is not a case of the BBC withholding preview copies from the Palace - but rather that it is still being edited right down to the wire.

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The Palace appears to be worried that Rajan has been told that royal aides purposely briefed the story of Megxit to the press, in an attempt to undermine Harry and Meghan. The Duchess has already claimed, incorrectly, that they briefed against her to me, when I wrote a story in November 2018 suggesting that Meghan had made Kate cry during a bridesmaids' dress fitting.

Again, without wishing to reveal my sources - that is not an accurate description of how I came across that piece of information, which I still stand by despite Meghan's claims it was Kate who made her cry. Perhaps they both cried? We'll probably never know.

Omid Scobie, who has also contributed to the documentary, may have accused the Palace of briefing against Harry and Meghan, but in the words of Mandy Rice-Davies, he would, wouldn't he? The former European bureau chief of US Weekly, who I know personally, took a commercial decision some time ago to become a cheerleader for Team Sussex. Good luck to him.

Do you want to know the real truth about briefing?

I can honestly say that in my 16 years covering the Royal family, I don't think I have ever been called by the Palace press office and actively briefed a story. Funnily enough, they don't call us up saying: "You'll never believe what Meghan did today."

Prince Harry and Meghan Markle, Duke and Duchess of Sussex, arrive at the Intrepid Sea, Air & Space Museum for the Salute to Freedom Gala on November 10. Photo / AP
Prince Harry and Meghan Markle, Duke and Duchess of Sussex, arrive at the Intrepid Sea, Air & Space Museum for the Salute to Freedom Gala on November 10. Photo / AP

That's not how it works. What happens is a journalist finds something out (which could be from anyone or anywhere), does some digging to stand it up and then calls the Palace for a response ahead of publication (or not, if the intel is reliable enough).

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Sometimes they offer guidance - but more often than not they decline to comment in line with the Queen's long-held "never complain, never explain" mantra.

The Palace's role is largely reactive, rather than proactive. Obviously, the PR machine goes into overdrive in response to something like Harry and Meghan giving a 90-minute bombshell interview to Oprah in which they accuse members of the Royal family of being racist - but that's what they are paid for (and why Harry and Meghan continue to employ spokesmen to brief back).

I appreciate that even the Royal family has complained in the past about households briefing against each other (William and Harry apparently once feared their father's press office was planting negative stories about them to make Charles and Camilla look better). I wasn't reporting on the Royal family then, and I was too young to cover the so-called War of the Waleses, so I cannot comment on that - though many reporting back then have long accused the Palace press office of repeatedly lying to them over the heir to the throne's adultery.

It isn't hard to understand the relationship between "the Princes and the Press", however. The Princes would rather nothing negative ever appeared in the press about them - and employ people to spin in their favour. It is the job of a journalist to see through that spin and report what is really going on in a fair, accurate and contemporaneous manner - whether the Royal family likes it or not.

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