Beyoncé didn't deserve CFDA award, until now

With a CDFA Fashion Icon Award to add to her collection, Beyonce is now officially part of the fashion pack. Photo / Getty

The fashion industry gave out its annual awards on Monday night, celebrating the best that the frock trade had to offer over the last year. It honored makers of handbags and shoes, mens' tailoring, women's sportswear - and the enduring talent of Norma Kamali, who gave the world the famous "sleeping bag" coat.

It also recalled the memory of David Bowie, took note of the power of Prince and even offered a few words of remembrance for Mohammad Ali.

But not much of it could compete with Beyoncé, who walked out on stage at the Hammerstein Ballroom to accept this year's fashion icon award. She looked as though she had stepped from the frame of her long-form video/movie/visual essay "Lemonade," dressed in a sparkling, pinstriped Givenchy trouser suit and her face in the shadow of a broad-brimmed black hat.

The singer arrived at the awards in a pinstriped Givenchy trouser suit. Photo / Getty

The Council of Fashion Designers of America had kept mum on who would be the recipient of this year's icon award, but by the time husband Jay-Z and daughter Blue Ivy slipped into the ballroom to take their seats, the secret was out.

As is tradition, the presentation of the award, this year by CFDA president Diane von Furstenberg, was preceded by a video -- a few seconds of context and explanation. Who is this person?

Why are they being honoured? Why now?

The one-word answer: "Lemonade."

Beyoncé has never been known as a fashion risk-taker and in fact, her public image has been a carefully curated, vaguely boring set piece defined by extremely tight mermaid dresses, sparkly leotards, the occasional princess gown.and one very see-through bedazzled fishnet.

In the world of Beyoncé, fashion always played backup. She was not known for bringing a particular designer into the spotlight. There have been no grand fairy tales about her former stylists emerging as designers in their own right. No fashion label has transformed her.

Bey is well-known for her love of sparkly leotards. Photo / Getty

All of that speaks to the personal magnetism and powerful individuality of Beyoncé, but it does little to connect her to the myth-making, collaborative, potent world of fashion.

Until "Lemonade."

The long-form music video used fashion to create mood and sketch out a stylized history. The eerily antebellum, angelic and graceful white dresses of Beyoncé's chorus -- her posse, her comrades, her ancestors -- root the film's storytelling in timelessness. The golden Roberto Cavalli dress that she wears during her "crazy or jealous" bat-swinging stroll transforms her into a slow-moving, mesmerizing fireball.

There are flashes of popular designs from Rosie Assoulin. Sprinkles of Swarovski crystals. Even a smudge of Yeezy. But there are also references to the old South, to Africa and the Fertile Crescent in her clothes. And each garment helps to tell a story that links past and present; the fashion is not simply there to draw attention to Beyoncé -- her legs, her derriere or her waist. Fashion is allowed to do more than that.

In her acceptance speech, Beyoncé talked about the seamstresses in her family's past -- her grandmother and mother -- and how their work helped finance her prosperity and her sense of self. And in thanking the industry, she reminded today's designers of their power and accompanying responsibility.

"I want to say thank you to every designer who works tirelessly to make people think they can write their own story," Beyoncé said. "I encourage you to not forget this power you have or to take it lightly. We have the opportunity to contribute to a society where any girl can look at a billboard or magazine cover and see her own reflection. Soul has no color, no shape, no form. Just like all of your work, it goes far beyond what the eye can see. You have the power to change perception, to inspire and empower."

Fashion's big night also highlighted the aesthetic influence of Thom Browne's menswear designs and the womenswear collections of Marc Jacobs. It celebrated the discreet handbags of Mansur Gavriel and the legacy of Donna Karan. It marked the rising clout of the online trade publication Business of Fashion, by giving the media award to its founder Imran Amed and the resurgence of Gucci, by presenting the international award to creative director Alessandro Michele.

The Swarovski awards for new talent spotlighted footwear designer Paul Andrew, the sportswear talent of Orley and the sleek evening wear of Brandon Maxwell, which has notably helped Lady Gaga build a new public identity as a singer and actress and not just a pop star in a meat dress.

Tilda Swinton accepted a CFDA tribute to David Bowie, acknowledging the performer's boundary-pushing legacy and noting that"one man's freak is another man's free."

The Broadway actor Michael C. Hall, who starred in "Lazarus," performed "Changes" as models recalled a few of Bowie's many gender-blurring stage personas.
And Jennifer Hudson, aglow in silver sparkles, closed the awards show, which was hosted by Joel McHale, with an homage to Prince.

In some ways, this show was a practice run for the CFDA, which hopes to televise the awards. A plan to do so this year was aborted. It certainly had musical performances that could entertain a wider audience.

But the industry still struggles with how to bring the actual fashion to life on stage without the benefit of celebrities or the personal showmanship of individual designers. A group fashion show -- no matter how stellar the designs -- tends to look a bit like a catalogue come to life.

But if there is any note to be taken from these CFDA awards, it is to hope that next year's fashion icon makes a visual statement that has as much resonance as Beyoncé and her "Lemonade."