"A chocolate and orange sausage with a spicy and sweet twist is a controversial concept," said Will Eriksen, director of Neat Meat.
"We will have to sell this at our shop in Ponsonby because it is right in the heart of Jafa-land and that's where this thing will fly."
Following months of research, the sausage was fine-tuned by a specialist team at Fisher & Paykel.
"We prototyped a fish-and-chips-flavoured sausage and another one made with pineapple lumps before settling on the Jafa," Eriksen added.
Kiwi fashion designer Juliette Hogan was one of the first to sample the upmarket banger.
"I first got a blast of chocolate then a nice zest of orange came bursting through," she said.
"I would definitely have this sausage on the breakfast table and I like the cheeky name. I suppose I am the ideal customer."
The four-day Taste of Auckland festival finishes at Western Springs today.
