Bad omen marketing for remake

A Hollywood studio is mining the popular religious vein with a Satanic 666 marketing campaign for its new horror film.

The Omen, a remake of the 1976 horror classic, will have a promotional campaign based on 666, the number associated with Satan.

Even the film's worldwide debut is set for June 6, 2006, or 06/06/06, which the studio conveniently has shortened to 666 in the film's logo.

The Omen is the story of a father who realises his adopted infant son, Damien, who has a 666 birthmark on his skull, is a reincarnation of Satan.