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Home / Lifestyle

ADHD: Why you’re still struggling (and what might actually help) – No Such Thing as Normal

Sonia Gray
NZ Herald·
27 Mar, 2026 06:00 PM3 mins to read

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Alex Campbell is an ADHD coach, author and keynote speaker.

Alex Campbell is an ADHD coach, author and keynote speaker.

Our understanding of ADHD has evolved rapidly in recent years. For many adults, this shift has brought a new realisation: their lifelong challenges are not character flaws but the result of differently wired brains.

And yet, even after a diagnosis, many are still quietly struggling. Deadlines are missed, everyday tasks feel overwhelming and simple things remain incredibly hard. So what are we missing?

This is the question explored in the latest episode of the NZ Herald podcast No Such Thing as Normal. Host Sonia Gray speaks to ADHD coach Alex Campbell about ways those with the condition can work with their brains, rather than against them.

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Campbell says it’s important to understand that ADHD brains have a different motivational system; one that’s driven by interest, rather than importance. “This isn’t about willpower,” he says. “The brain is looking for stimulation. If something is not interesting, it’s much harder to engage.”

But we live in a world that expects us to prioritise what’s important. So over time, those with ADHD find ways of compensating, developing systems to try to keep them on track. For some, it’s hypervigilance: a constant scanning of what might be missed. For others, it’s hyper-independence: a reluctance to ask for help for fear of being exposed.

“There’s often a sense of, ‘I can’t let people see what’s really going on’,” Campbell says. “So people put a huge amount of effort into holding it together.”

Recent research suggests ADHD may involve differences in how mental effort is experienced, helping explain why some simple tasks can feel hard to initiate. Motivation is also closely linked to emotional intensity, and regulating emotions can be challenging for adults with ADHD.

In practice, that can mean a reliance on internal pressure to function.

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“The inner critic is actually very activating,” Campbell says. “It’s interesting to the brain. But it also keeps people stuck in a negative loop.”

Using anxiety and urgency as fuel to get things done is common in those with ADHD. Outwardly, it can look like coping – even success – but it often comes at a cost.

The long-term impact can be higher levels of chronic stress and burnout in adults with ADHD, particularly those who appear to have it all together.

So what’s the alternative? Rather than trying to override and push through, Campbell suggests a different approach: understanding how your brain works and building from there.

He says a big part of that lies in recognising personal strengths. “Strengths aren’t about toxic positivity,” he says. “They’re about truth. They help you connect with what actually engages you.”

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ADHD strengths often include curiosity, creativity and empathy, and these can be harnessed to help engage in less interesting tasks. Strengths are not a soft add-on, but rather a way of creating a more sustainable system; one that doesn’t rely on pressure, masking, or constant self-correction to keep going.

Because for many people with ADHD, the question isn’t whether they can function, it’s whether the way they’re functioning is sustainable.

No Such Thing as Normal is an NZ Herald podcast, hosted by Sonia Gray, with new episodes available every Saturday.

Made with the support of NZ on Air.

You can listen to it on iHeartRadio, Apple Podcasts, Spotify or wherever you get your podcasts.

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