If you are planning to entertain and do it the Martha Stewart way, be warned. The salmon florets must be just so, your table centrepiece composed of seasonal fruits of matching hues and the beds upstairs perfectly plumped.
It is enough to drive the most energetic host to
drink. Cheers, therefore, to the news that come next year we will be able to buy Martha Stewart-branded wines, perfect to wash away the stress of striving to keep up with her vaunted standards.
That Stewart, 67, whose long reign as America Queen Bee of domestic perfection was recently interrupted by a spell in prison, should be venturing into the booze business is not altogether surprising. The wine cellar is about the last corner of the American household she has not yet penetrated. And a lucky few will have the privilege of swilling Martha's own label. Under a partnership deal with the giant E & J Gallo Winery of California, Stewart will in the first year lend her name only to 15,000 cases of wine.
Her company, Martha Stewart Living Omnimedia, says the wine will initially be shipped to only a few cities, including Boston, Charlotte and Denver, where her fan base is apparently strongest.
Since her conviction on charges related to insider share dealing in 2004 and her release from prison in March 2005, Stewart has focused on reviving the fortunes of her company, which produces television and radio programmes as well as several magazines, all featuring her visions of good taste.
In the past few months, she has launched a line of more than 2000 home accessories exclusively for Macy's and has joined hands with KB Homes to build entire Martha Stewart-branded houses, soon to spring up in six states.
What's next? Martha Stewart cars? Actually, it may be.
- Independent
