NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

A right dressing down

By Noelle McCarthy
NZ Herald·
14 May, 2008 05:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Are we no longer worried about social etiquette? Sarah Jessica Parker dresses to impress. Photo / Reuters

Are we no longer worried about social etiquette? Sarah Jessica Parker dresses to impress. Photo / Reuters

KEY POINTS:

Last month I saw a woman at a cocktail party wearing a long-sleeved thermal vest. As outerwear. Nothing else on top, just the vest. There is a chance this lady was simply being prudent and trying to cover all bases weather-wise. Nobody expected summer to last as long as it did, after all.

It was, however, a balmy Sunday night at Auckland's Viaduct a full two weeks before daylight saving, so I doubt it. The event was a book launch, the author a wonderful, stylish woman, known as much for for her great taste in dresses as her pithy bons mots. Most people had made some sort of effort, that is to say there was plenty of lipstick and chiffon on display at least.

And yet there she stood, this vest-wearer, resplendent in long-sleeved grey wool amid the floaty dresses and blown-out hair. This was not a top, I must stress. Nor was it a bodysuit, or camisole, or even some sort of leotard. No, this was an insulating undergarment. Teamed for the occasion with a knee-length skirt and nice black heels admittedly, yet for all that, indisputably a thermal vest.

I watched this woman closely throughout the evening, fascinated as to what might have motivated her choice of attire. Was she making a political statement? Death to the cocktail hour! Down with decolletage! But no, she drank away merrily, and the V-neck showed a fair amount of bosom. Obviously not an ideological issue then.

Perhaps it was a health concern? Thermal vests are great insulators, did she fear autumn chill? But we were indoors in a restaurant full of people, on a hot summer's night. Even the most delicate of kidneys was well protected.

Maybe she was just mad? Alas, nothing in her demeanour spoke for this last and most entertaining of explanations.This woman laughed, joked, drank wine, made small talk, behaved exactly as most of us do at a cocktail party. Aside from choosing to turn up in her woollies. I should make clear; this wasn't some young model, some impossibly beautiful little fashionista being witty and ironic in her choice of outfit. This was a middle-aged woman, normal looking, solid even, drinking cocktails. In her vest.

The current vogue for sartorial self-expression notwithstanding, I was shocked by the thermal.Perhaps I shouldn't have been. This is New Zealand after all. We're not too bothered with dress codes here in the spiritual home of the jandal. Low key, unfussy, casual. The adjectives used to describe life here aren't suggestive of a society overly concerned with social mores, or with dressing up in general.

Telling people what to wear, and when to wear it was never going to be a go among an independent-minded population that don't like being told what to do. You can't dress Kiwis up, or take'em out unless they want to go.

In fact, the truculent egalitarianism which too often constitutes the national character is outraged by the hierarchy signalled by dress codes. This, coupled with an innate unwillingness to stand out, explains why New Zealanders profess, at least, to set no store by dress.

It's also the reason why those who do dress up are only let away with it so long as they play the game and laugh at themselves. They must publicly denounce themselves as tits and teeth merchants and mock their own efforts. Of course this steadfast refusal to gussy up doesn't mean life in New Zealand is more casual, relaxed and refreshing.

All too often it means it's more boring, dowdy and dispiriting. Living among such a practical population has its advantages; there's always someone who can replace your fuse or mend your fence. However, the downside is a calendar of cocktail parties blighted by sensible shoes and half-done hair. And when Kiwis do deign to dress up, they're likely to dip a mere tentative toe into the waters of glamour.

Freelance journalist and PR agent Helene Ravlich has attended more than her fair share of shindigs over the years. She says she's sick of the current state of party clothes here "A sparkly top and jeans. That's New Zealand cocktail wear. It's so boring. Worse in a way than making no effort at all."

Maybe we should blame the PR companies. They're the ones responsible for highlighting our sartorial shortcomings, with their insistence on pretending that irony-free cocktail parties are possible in resolutely casual New Zealand.

Surely the recent spate of invitations (I've received at least a half dozen in the past few months) with their desperate enjoins to go glam, represent a failure to understand how things are done here?

Cathy Campbell Communications is a PR company responsible for many such invites. Account director Elaine Koller explains the reasoning: "Women especially are looking for an opportunity to dress up. The great thing about a dress code such as `Be Fabulous' is that it's not too prescriptive and people can interpret it in their own way."

"Dress Fabulous". Is there anything less likely to appeal to a no-nonsense Kiwi bird, with her innate suspicion of frou-frou? Why then do those who issue such gilded invites persist in exhorting us to dress up, when most of us don't want to, and are no good at it besides?

Of course it's unfair to say it's just Kiwis who can't dress appropriately for social events, let alone do proper old-fashioned glam when duty calls. The terminal decline of the dress code has been in the post for a while now. It's simply human nature to push against dictats, and what better rules to break than those which dictate what we can and can't wear. Like the glamorous, terrifying Nan Kempner, who when told she couldn't dine in trousers by a snotty maitre'd ( They were YSL, the philistine!) promptly down-trou'ed and enjoyed a meal clad only in Le Smoking. Sadly, the admirable, iconoclastic grace displayed by the likes of Nan isn't the real reason why dress codes don't exist any more. Alas it has more to do with the gradual erosion of stylish behaviour altogether. Dressing for dinner is but a fond collective memory nowadays. After all, what hope have we of bringing back the dinner jacket in a cultural climate where our celebutantes - Britney, Paris, Lilo et al - can't be prevailed upon to wear knickers when they leave the house?

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Lifestyle

LifestyleUpdated

Lemony bow tie pasta with broccoli and macadamia crunch

20 Jun 05:00 PM
Lifestyle

Tauranga couple's 'amazing journey' to parenthood

20 Jun 05:00 PM
Premium
World

'Can't assume it's harmless': Experts warn on marijuana's heart risks

20 Jun 03:20 AM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Lemony bow tie pasta with broccoli and macadamia crunch

Lemony bow tie pasta with broccoli and macadamia crunch

20 Jun 05:00 PM

Here's how you can make this tasty vegetarian pasta dish.

Tauranga couple's 'amazing journey' to parenthood

Tauranga couple's 'amazing journey' to parenthood

20 Jun 05:00 PM
Premium
'Can't assume it's harmless': Experts warn on marijuana's heart risks

'Can't assume it's harmless': Experts warn on marijuana's heart risks

20 Jun 03:20 AM
Study: Sleeping over 9 hours raises death risk by 34%

Study: Sleeping over 9 hours raises death risk by 34%

20 Jun 12:57 AM
Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi
sponsored

Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP