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Home / Lifestyle

$150 ASOS 'bubble wrap' dress baffles the internet

NZ Herald
15 Apr, 2019 11:04 PM3 mins to read

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ASOS is selling the dress which resembles bubble wrap for $151. Photo / ASOS

ASOS is selling the dress which resembles bubble wrap for $151. Photo / ASOS

It's used to package breakable items, but if you're anything like us you'll agree a good scrunch on a sheet of bubble wrap is a satisfying experience. But would you go so far as to wrap yourself in it?

Recent red carpets have given us the naked dress trend, but ASOS has stepped things up a notch with its latest creation: a $150 dress that looks like the wrapping you'd find around a fragile delivery.

The 'Jaded London all over sequin mesh beach dress' is being sold on ASOS for $NZD151 and looks like it's made from bubble wrap.

The product is described as "sweet looks from the ground up" from "super-cool" streetwear label Jaded London.

And don't worry, it's still available in every size if you've always wanted to wear a poppable outfit.

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Shoppers haven't hesitated to voice their opinions on Twitter, with one person calling the dress a "major shopping fail".

The mini dress is by, "super-cool" streetwear label Jaded London and is described as "a sweet look from the ground up". Photo / ASOS
The mini dress is by, "super-cool" streetwear label Jaded London and is described as "a sweet look from the ground up". Photo / ASOS

One person tweeted, "Oh huge #retailfail ASOS. Must be going through people's bins and nicking all the Amazon bubble wrap to make that."

Another said the brand "needs to look at their products".

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It seems the dress was made to be a bikini cover-up with its sheer style, but the "sequin embellished design" might not be all that appropriate for the ocean.

It features a cowl neck and spaghetti straps, it's slim cut, and basically entirely see-through.

The dress has has a cowl neck and thin straps. Photo / ASOS
The dress has has a cowl neck and thin straps. Photo / ASOS

Oh huge #RetailFail ASOS. Must be going through people's bins and nicking all the Amazon bubble wrap to make that. https://t.co/q6hbxD1k28

— Johnny Six (@JTCHANGINGBIZ) April 12, 2019

It might be that I just don't understand fashion any more but... https://t.co/IFgVgGBsJJ

— Lauren **wear a mask** Turner (@thisislaurent) April 13, 2019

The description refers to Beyoncé's full-length sequin gown worn at the Met Gala in 2015 as proof the style is on point: "If Beyoncé's done it head-to-toe, then you know you're onto a good thing."

But this did little to convince people. The criticism of the garment on social media continued:

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Beyonce wore a sheer, head-to-toe sequinned Givenchy dress to the Met gala in 2015. Photo / Getty Images
Beyonce wore a sheer, head-to-toe sequinned Givenchy dress to the Met gala in 2015. Photo / Getty Images

"£68 for this!? If the model looks embarrassed to be wearing it, it's a no from me. Reckon I've got some bubble wrap somewhere that looks similar," one user said.

"Anyone want to go out in a dress that looks like bubble wrap?" said another.

Another user wrote: "ASOS seriously need to look at their products!? What on earth!?"

Others found the price of the dress funny, posting lots of laughing emojis and saying: "£68 to look like you're wearing bubble wrap!"

One joked the garment was "an absolute bargain".

"I'm sure there is a sale at ASOS when you're trying to get rid of a dress made of bubble wrap," said another.

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I'm sure there is a sale at ASOS when you're trying to get rid of a dress made of bubble wrap pic.twitter.com/iVHtTuweu4

— 𝘒𝘢𝘵𝘪𝘦 (@Ktmoodles) April 13, 2019
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