Alarm bells were ringing after former test captain Jesse Bromwich and back-rower Kevin Proctor were caught up in a cocaine scandal following the Anzac test in Canberra in May and Kidwell has been unable to redeem himself after losing a grip on this campaign.
The fact he is a New Zealander and a passionate former test player was supposed to foster and improve the team's culture but huge doubts hang over his ability to inspire his players to great heights.
Against Fiji, halves Shaun Johnson, young five-eighth Te Maire Martin and fullback Roger Tuivasa-Sheck looked frustrated and low on confidence behind a big-name forward pack that failed to produce.
Kidwell's grand vision for the side to play expansive 'Kiwis style footy' looked reasonably effective against sub-par opposition but both Tonga and Fiji exposed the frailties in those plans with simple but effective hard running and tackling.
The past week has shown the Kiwis unwilling to face reality with Blair unbelievably claiming post-match that the result was somehow anything but a negative.
The tendency to brush aside glaring concerns and defiantly insist everything is going great only infuriates long-suffering Kiwis fans who are left with few honest answers to explain the team's downward spiral.