NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Kahu

Medicinal cannabis company Rua Bioscience seeks $3m capital

By Matai O'Connor, Kaupapa Māori reporter
Gisborne Herald·
29 Nov, 2024 02:30 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The Tairāwhiti-based medicinal cannabis company Rua Bioscience aims to raise $3m to keep operating and help boost sales. Photo / Strike Photography

The Tairāwhiti-based medicinal cannabis company Rua Bioscience aims to raise $3m to keep operating and help boost sales. Photo / Strike Photography

Public Interest Journalism funded through NZ On Air

Medicinal cannabis company Rua Bioscience needs to secure $3 million through a capital raise to keep the business operating and help increase sales.

After spending $37m over the past six years, the Tairāwhiti-based company was about to break even if it could raise the $3m, Rua Bioscience CEO Paul Naske said.

The capital raise began on November 6.

The funds would go toward business expenses that included overheads and paying cultivators, and would be used as working capital to get stock and to sell more products, Naske said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“The sales are jumping up considerably in three markets of Germany, Australia and New Zealand and soon to be a fourth market, which is the UK.”

The current revenue trajectory, along with new product offerings in key markets, had given the company confidence in its business plan and it was forecasting revenue of more than $3m by the end of the 2025 financial year.

“That’s how much effect bringing a product to the market in NZ and Australia has increased the demand and sales.”

Advertisement
Advertise with NZME.
Rua Bioscience CEO Paul Naske is hopeful the company can meet its goals and keep increasing sales. Photo / Strike Photography
Rua Bioscience CEO Paul Naske is hopeful the company can meet its goals and keep increasing sales. Photo / Strike Photography

Naske said monthly sales in NZ and Australia would be the biggest yet and sales were tracking up.

Rua Bioscience also had a strong demand for its product in Germany, through its partnership with Nimbus Health.

“It has taken us this long to set up the pipelines to get the sales going and we are just getting going and about to hit the straight but we need gas in the tank, the gas in this case being money,” Naske said.

In 2020, Rua Bioscience became the first company founded by a Māori community to be listed on the NZ Stock Exchange.

It debuted at 70c a share and the current stock price is around 3c.

As part of its capital raise, Rua Bioscience held roadshows across Tairāwhiti, nationwide and online to tell shareholders and others what the company is doing.

The first was at its cultivation site Mangaoporo in Ruatōria, an outdoor production and research space.

“Everyone loves seeing what is behind the fence and behind the doors. You get more questions when people are physically engaging.”

Rua Bioscience executive director and co-founder Panapa Ehau has been leading the kōrero at nationwide and online roadshows. Photo / Strike Photography
Rua Bioscience executive director and co-founder Panapa Ehau has been leading the kōrero at nationwide and online roadshows. Photo / Strike Photography

Naske said Rua Bioscience’s point of difference was its connection to tangata whenua and the dreams and aspirations of those on the East Coast who wanted to see jobs, profits and benefits from the company.

“No other NZX-listed company is driving up and down the East Coast doing what we do.”

Advertisement
Advertise with NZME.

Aotearoa’s medicinal cannabis industry has not had an easy year, with Cannasouth and Aether Pacific Pharmaceuticals (formerly known as Medical Kiwi) both going into voluntary administration.

Over the past six years, Rua Bioscience has been through restructuring to keep it going.

It closed and sold its manufacturing facility in Commerce Pl, Gisborne.

Naske said the company thought in its early days that it needed separate places for cultivation and manufacturing – where the product was turned into oils and packaged.

But over time, it realised it was going to be tough to make money and be sustainable while manufacturing medicinal cannabis products.

“We had to rethink the business model and worked to create pipelines to get our Rua Bio product into different countries.”

Advertisement
Advertise with NZME.

Rua Bioscience manages genetics research and development at the Mangaoporo facility, outsources the cultivation and manufacturing and then sells a branded Rua product in different markets.

The capital raise closes on Monday. Naske said the response so far had been positive.

He hopes the company can continue meeting its goals, which include job creation, more people on the compassionate access programme and more scholarship recipients.

Along with this, Naske hopes cannabis is decriminalised but feels the result of the cannabis reform referendum in 2020 means that politicians have “parked it and are not willing to look at it”.

Medicinal marijuana is easier to access since the failed referendum, but products are still expensive for patients as prescriptions are not subsidised by Pharmac.

Nearly all medicinal cannabis products and CBD oils are considered unapproved medicines by Medsafe, which means only someone registered with the Medical Council of New Zealand as a practitioner of medicine can obtain them for their patients and prescribe them.

Advertisement
Advertise with NZME.

Last year, Rua Bioscience cannabis cultivation consultant Porourangi Tawhiwhirangi said regulations at the time made it hard for growers and producers to supply the local medicinal cannabis market.

Matai O’Connor, Ngāti Porou, has been a journalist for five years and Kaupapa Māori reporter at the Gisborne Herald for two years.


Save

    Share this article

Latest from Kahu

Kahu

Family of man who died after incident with police push for officer body cameras

21 Jun 06:04 PM
New Zealand

'We'll keep the fire burning': Ngāti Oneone remains committed to land reclamation protest

20 Jun 05:00 PM
Premium
Property

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Kahu

Family of man who died after incident with police push for officer body cameras

Family of man who died after incident with police push for officer body cameras

21 Jun 06:04 PM

A petition for police body cameras has gained nearly 15,000 signatures.

'We'll keep the fire burning': Ngāti Oneone remains committed to land reclamation protest

'We'll keep the fire burning': Ngāti Oneone remains committed to land reclamation protest

20 Jun 05:00 PM
Premium
'Māori are long-term investors' - learning from success and failure working with iwi

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM
Rewi Spraggon explains Puanga, Matariki’s older brother

Rewi Spraggon explains Puanga, Matariki’s older brother

19 Jun 10:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP