Some sections of society seem to have done an Alice in Wonderland down the rabbit hole this week. One minute, they were in Aotearoa 2015; the next, they were back in 1980s New Zild.
Leading the charge down the hole were the individuals who emailed TV3's new weather presenter, Kanoa Lloyd. I have yet to see the 27-year-old do her thing, but apparently she greets viewers with a cheery "kia ora" and sometimes refers to New Zealand as Aotearoa, the North Island as Te Ika a Maui and the South Island as Te Waipounamu.
She's perfectly entitled to do this, as Maori is one of New Zealand's three official languages. It's not as if she has invented a language of her own and is inflicting it upon the nation.
But some viewers took umbrage.
They wanted her to speak English and cease and desist using Mowri. After all, Mowris had their own channel. If people wanted to hear Mowri, they could hear it there.
As many young people do, Lloyd took to Twitter to express her surprise and disappointment that there are still people who feel threatened by the Maori language.
She was at pains to point out that naysayers were in the minority, but it's extraordinary to think that 31 years after Naida Glavish was demoted at the Post Office for answering the phone with "kia ora", this uniquely New Zealand greeting can still put sniffy noses out of joint.
And let's face it - it's not as if the sniffers are incapable of understanding the forecast if the occasional Maori word is thrown into the mix.
The weather reports are fairly self explanatory - an image of the South Island with a sun over Christchurch and the numbers 23 over the city's name means it's going to be sunny in Christchurch with a high of 23.
It doesn't matter if Lloyd spoke Farsi - the pictures tell the story. When I raised the story on talkback, the majority of callers and texters supported Lloyd's use of Maori.
One of my texters, Doreen, encapsulated the sentiment from commentators: KERRE ILOVE TV 3 WEATHER GIRL SHE IS GORGEOUS SPEAKS MAORI AND NEW ZEALAND BEAVTIFULLY I AM 7O AND NEVER LEARNED MAORI DOREEN (sic).
Good old Doreen. And keep the kupu coming, Kanoa. The detractors should take off to UKTV where they can watch reruns of Are You Being Served?
Then we had TVNZ's promo for its presenters in the TV Guide's Best of the Box Awards. Alison Pugh, Toni Street and Pippa Wetzell are in the running for Sexiest Female Award and an image of the three was circulated (briefly) with the question "Who's the sexiest of them all?" (see above).
Dear me. These are professional women. They have to appear presentable - and they are - but they weren't hired on looks alone. Or, indeed, their sex appeal. They shouldn't be paraded as if they were contestants in a quest to find babes for a pub calendar.
And, finally, we had the New Zealand Pork Board coming out with a campaign designed to get more men in the kitchen. In this case, the sexism was even-handed - men and women were both treated with contempt.
When I saw the story I thought men were being portrayed as ball-scratching, barely literate Neanderthals. And on the website, what do you know? They are.The first paragraph reads "So stop scratching your nuts, get your apron on and start cooking".
The advertisers are clearly aiming low - beer-drinking, trailer-backing, belching oiks who will cook in the expectation of getting treats from the missus later on.
The pigs the Pork Board is trying to flog off are more intelligent than the blokes in their advertisement. Or at least they were, before they were sliced, diced and minced.
Women are referred to as the missus, or mum - also cringeworthy, although I'm sure the message comes from a good place. Women are still more likely to be in charge of shopping and dinner even if they work outside the home, and everyone loves a break from cooking.
But treating men as if they are crass throwbacks won't work. Unless it's aimed at young men who think this overt, overblown sexism is retro-cool. Like the beige Kiwi cricket uniforms of the 80s.
But it hasn't worked for me.
• Kerre McIvor is on Newstalk ZB, Monday-Thursday, 8pm-midnight
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