“Historically, our Māori and kaupapa Māori-led groups have not really taken advantage of this opportunity. We hope, with the support of the Good in the Hood ambassador and iwi and hapū involvement, it will encourage more of these rōpū [groups] to apply.”
Community advocate Letele – who is Z’s Good in the Hood ambassador – is encouraging charity and community groups, big or small, to apply. Letele is a well‑connected and trusted voice in Māori and Pasifika communities.
“This is an epic opportunity for groups doing good out in the communities to get a little bit of extra help. It’s not only about getting a share of $1m, but also about raising the profile of the mahi you are doing for your local community,” Letele said.
He was asked to promote the kaupapa (initiative) after a review of Good in the Hood 2023 funding.
The review highlighted barriers in the application process for certain groups and that mass marketing had been less effective in resonating with Māori. In one of the efforts to improve the application process, Z is investing in people with an understanding of te reo and te ao Māori concepts, who can support groups wanting to get involved.
“With Dave’s support last year, we tripled Good in the Hood support to Māori‑led community organisations to approximately 10 per cent, we’re hoping this will grow again for 2024′s initiative,” Winterburn said.
Applications close on June 30. To apply visit z.co.nz/gith.