NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Kahu

Election 2023: Bread and butter issues turned Māori away from Labour

By Jon Stokes
NZ Herald·
5 Nov, 2023 10:25 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The once mighty Māori Labour Caucus from September 2022. Photo / Marty Melville

The once mighty Māori Labour Caucus from September 2022. Photo / Marty Melville

OPINION:

For those still left among the once formidable and largest Māori caucus in Labour’s history, there will be some major head-scratching to understand how it all ended so badly.

Leading up to the election, Willie Jackson, rightly crowed about the gains he and the Māori caucus had achieved for Māori. So significant were the activities of Jackson and co that commentators on the right regularly criticised the government for being controlled by the “powerful” Māori caucus.

In this year’s Budget as Minister of Māori Affairs, Jackson announced $850 million in funding for Māori, last year it was $1 billion.

During its term in Government, Labour Launched Te Aka Whai Ora / Māori Health Authority, and what would become the contentious, and soon to be repealed, Three Waters Legislation, which embraced a co-governance model that sought to work in partnership with iwi Māori.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Judge Miharo Armstrong of the Maori Land Court. Photo / NZME
Judge Miharo Armstrong of the Maori Land Court. Photo / NZME

The Labour Government oversaw a period where more Māori became judges. In 2020 for example 10 of the 21 new judges were Māori, eight Pākehā, one Māori/Chinese and two Samoan.

In recent years, there has been a marked increase in the use and prominence of te reo Māori, with government departments now using dual names, such as Waka Kotahi for example, now generally being understood by most people across Aotearoa.

Cultural advisers have proliferated across the public and private sector as have the number of Māori on governance boards, as organisations move to incorporate aspects of Te Ao Māori into their strategy, and better reflect tangata whenua across their leadership and work forces.

Advertisement
Advertise with NZME.

Interestingly, just weeks before the election then Prime Minister Chris Hipkins pledged to continue calling out racism and to defend Te Tiriti. A key focus during campaigning was elevating fears among Māori at the prospect of an Act/National government and the likelihood that this would lead to a major change including a referendum on the principles of the Treaty of Waitangi, proposed by Act.

Jon Stokes. Photo / Supplied
Jon Stokes. Photo / Supplied

And yet despite this and a period of significant high-level gains for Māori, the results across the Māori electorates have been a disaster for Labour and a boon for TPM that even the party’s staunchest supporters probably didn’t anticipate.

Te Pāti Māori won all but one of the seven Māori electorate seats, while slashing the party vote majority for Labour by 8901 votes in Te Tai Tokerau, 9139 in Tamaki Makaurau, 9871 in Hauraki-Waikato, 13,343 in Te Tai Hauauru, 10,117 in Waiariki, 6019 in Ikaroa-Rawhiti, and 10998 in Te Tai Tonga.

How did what should have been seen as a golden period of partnership with Māori, end so badly for Labour?

While commentating on TV One on election night, former Green leader Metiria Turei, was asked why TPM were doing so well. She responded that she believed it was because Labour had abandoned promoting He Puapua, a report described as a roadmap to achieving Vision 2040, and objectives to realise the UN declaration on the rights of Indigenous peoples here in New Zealand.

Yet it seemed like something much more significant, than a report I suspect most Māori have never heard of, was occurring.

It is more likely Māori voters did what most voters do leading up to the election: asked themselves whether their lives and the experience for their whanau and community had improved under the current government, or not.

Whether change would improve things or make things worse. This would be measured against the very immediate impact on everyday life, including the cost of living, rent/mortgages, crime, access to quality health and education.

Māori voters did this, as did almost 80 per cent of voters and the result for the Labour Party, the first in the MMP era to gain a majority in an election, was unequivocal. Labour were bundled out after just six years in government.

Though Te Pāti Māori obviously reaped the lion’s share of the gains, the number of Māori who voted for National in the Māori electorates increased at the last election, as it did for the Greens. The numbers remained around the same in the party vote for NZ First.

Advertisement
Advertise with NZME.

The election result is a powerful example that Māori support must never be taken for granted.

Greater time and effort need to be invested in understanding what the priorities for Māori are.

It is a chance to reflect and better understand what it is Māori want and need, and to implement policies and target funding where they are most needed and wanted.

Jon Stokes (Raukawa, Maniapoto) is a Māori strategy and communication adviser with more than 16 years’ experience working with iwi and Māori organisations. He is a former Māori issues reporter for the NZ Herald.

Save

    Share this article

Latest from Kahu

Kahu

Protest bound for Parliament today as projected prisoner numbers soar

12 Jun 08:41 PM
New Zealand

Watch: Auckland mum-of-six dies in ED after failing three times to get help

12 Jun 08:32 PM
New Zealand

Dr Lesley Rameka honoured for 30-year service to Māori

11 Jun 05:00 PM

The woman behind NZ’s first PAK’nSAVE

sponsored
Advertisement
Advertise with NZME.

Latest from Kahu

Protest bound for Parliament today as projected prisoner numbers soar

Protest bound for Parliament today as projected prisoner numbers soar

12 Jun 08:41 PM

The prison population is expected to reach nearly 14,000 in a decade.

Watch: Auckland mum-of-six dies in ED after failing three times to get help

Watch: Auckland mum-of-six dies in ED after failing three times to get help

12 Jun 08:32 PM
Dr Lesley Rameka honoured for 30-year service to Māori

Dr Lesley Rameka honoured for 30-year service to Māori

11 Jun 05:00 PM
'So thankful': Mum overwhelmed by community support in cancer fight

'So thankful': Mum overwhelmed by community support in cancer fight

11 Jun 04:00 AM
How one volunteer makes people feel seen
sponsored

How one volunteer makes people feel seen

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP