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Home / Horowhenua Chronicle

In the name of all that's licorice

Sadie Beckman
By Sadie Beckman
Horowhenua Chronicle·
17 Apr, 2018 11:24 PM2 mins to read

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RJ's competition winner Anna Scott discovering how Licorice Allsorts are made. WGP 18Apr18 - RJ'S competition winner Anna Scott learning how Licorice Allsorts are made on National Licorice Day at

RJ's competition winner Anna Scott discovering how Licorice Allsorts are made. WGP 18Apr18 - RJ'S competition winner Anna Scott learning how Licorice Allsorts are made on National Licorice Day at

RJ's Licorice was buzzing last week as the popular Levin-based business celebrated National Licorice Day in style.

There were lines of people out of the factory's shop door as locals queued to get their hands on amazing licorice specials, while inside a lucky competition winner got to spend the day behind the scenes in the factory, tasting, learning and creating custom licorice treats.

Anna Scott, of Auckland, was the winner of the competition, which ran nationally on the company's website and social media.

As well as the VIP day on site at RJ's, Ms Scott also won a year's supply of licorice, and was able to create her own bespoke licorice to be boxed up and sent to nominated family and friends.

Anna Scott tests the chocolate temperature at RJs factory in Levin WGP 18Apr18 - TESTING the chocolate temperature at RJ's.
Anna Scott tests the chocolate temperature at RJs factory in Levin WGP 18Apr18 - TESTING the chocolate temperature at RJ's.
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She was shown around the factory floor, watching as specially designed machinery run by the company's licorice experts produced the renowned products the company ships all over the world, including a special extruder that makes their famous chocolate-centred licorice.

Ms Scott said she had taken a day off from her busy life as a mum and was flown down from Auckland for the day by RJ's.

"I'm pretty excited," she said.

"I never win anything, and this is also the day after my birthday, so it's pretty special.
"I love licorice and this is such a unique prize."

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The tour involved the entire process of licorice production, from flavour essence to packaged product.

A behind-the-scenes look at licorice treats being made at RJ's in Levin. WGP 18Apr18 - LICORICE treats on the production line.
A behind-the-scenes look at licorice treats being made at RJ's in Levin. WGP 18Apr18 - LICORICE treats on the production line.

The essence itself, the group was told, actually comes from the root of the Blue Flowering Snow Pea Plant, that grows wild in arid countries such as Egypt, Iraq and Iran.

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