Ministry of Health takes tobacco giant to court over tobacco stick device

The IQOS system heats tobacco sticks without burning them, until they release nicotine vapour. Photo / Philip Morris

A tobacco company and the Ministry of Health are locking horns in court, for a week-long battle over the sale of a new tobacco device.

Philip Morris is defending two charges over the sale of its HEETS tobacco stick, used in the IQOS electronic smokefree device.

It heats the tobacco sticks without burning, so that nicotine vapour can be inhaled.

But the Ministry of Health says the product isn't legal in New Zealand.

Health ministry prosecutor Sally Carter told the Wellington District Court that the issue came down to legal fine print.

"It's the heat sticks that contain tobacco, and there's no problem that this product contains tobacco.

"The real problem is whether this product falls within the Smokefree [Environments] Act 1990," she said.

"Significantly, because of the way the Act is structured there are issues whether in fact the product is a smoking issue, and a smoking product.

"The definition of 'to smoke' means that the product needs to be ignited."

If the Ministry can prove that the product is for oral use, but not smoking, that would make it illegal under current New Zealand law.

Philip Morris is defending the charges, arguing that HEETS is a smoking product.

Witnesses will be called this afternoon.

The two charges the company faces carry a maximum penalty of $10,000.