The 38-year-old Halliday has bought into the concept of GT racing and predicts its popularity will only grow more in the coming years.
"It's up there with Formula 1 or NASCAR and I think it's the most viable and competitive category right now," he said.
"You can race GT cars anywhere in the world and it's a very equal and level playing field with the balance of performance regulations. One weekend it might be a Ferrari at the front of the field, the next weekend the track might suit an Audi or a Mercedes or a Porsche.
"That's why every major manufacturer is involved in GT3 racing right now. And the technology that is developed in GT racing is much more relevant and understandable to the average motorsport fan."
Meanwhile a Super Charged 6.2L 2010 Chevrolet Camaro, valued at $52,000, will be up for grabs at the event with the debut of Fast and Furious Racing - track owner Tony Quinn's abbreviated 3x3-lap dash to the finish.