"We wanted to evolve the range to provide more options that fit the lives of Milo fans, while keeping the taste they know and love."
He said the new product uses the same basic ingredients as the original Milo recipe - barley, cocoa and malt, but that the milk powder has been replaced and plant-based ingredients from soy and oats added.
"We've also reduced the added sugar content."
The plant-based Milo hit shelves at Countdown and New World supermarkets nationwide on June 15.
The milk powder in the original recipe has been replaced in the vegan version. Photo / Supplied
It's the latest in a move in the growing trend for vegan options becoming available in supermarkets.
In October last year Tip Top launched a gluten-free vegan boysenberry Trumpet. The icecream base was made from coconut oil, with Nelson blueberries and dairy-free chocolate, while the waffle cone was made with chickpea flour and potato flour.
And late last year Burger King launched its meat-free Whopper burger, made without animal products.
But the fact that it's cooked on the same grill as the regular burger patties led to backlash from vegan burger lovers.
It meant Burger King had to make a disclaimer on its website that read: "The Rebel Whopper is not vegetarian due to the plant-based patty being cooked on the same grill as beef patties."
