Parents, school drop-offs can often be tough to navigate, not just for kids, but for mums and dads too.
You're going to be viewed and judged by the other parents - there's no point pretending otherwise. Time to revise your school gate politesse and poise.
The playground aside, thank heavens we have positive role models like Their Royal Highness' The Duke and Duchess of Cambridge for parents everywhere to take inspiration.
Whether they had married into royalty or not, it's a good time to revisit the age-old rules that any person of poise must follow.
Crude, crass and coarse behaviour just won't get you very far in life and sets a terrible example for children.
Here is William Hanson's guide for the Daily Mail, on how to be more class than crass during the school run.
Avoid wet hair
You should never be seen in public with wet hair.
The damp dog look for your crazed coiffure is not something that should be inflicted on anyone else. It can show a lack of personal standards, so build in an extra five minutes to your morning routine before leaving for the school run so it at least looks presentable.
No one is asking for complete Cambridge-level perfection: we're just asking for dry.
Be on time
Regularly racing through the playground, clutching your child, sets a bad example for the child in later life - as does arriving late to collect the child at the end of the day.
Then when at work, there should be no silly tactics, often favoured by insecure men, about arriving late in order to control the room's attention. Play by the rules.
But what does on time mean? Socially, at a party or dinner, on time means arriving 10 - 15 minutes after the stated arrival time. (Those who don't understand why this is important are invariably people who don't host.)
For business appointments, on time means that you are there a few moments before the stated start time ready to begin on the dot of the appointed hour.
And if school starts at 8.30am then the children should be frolicking in the playground by 8.20am at the latest.
There's no point pretending that people shouldn't swear. Obviously, it would be great if we all didn't, but life is not like that.
What can be tempered is swearing at people, in front of children, clients and when in public. Keep the curse words for your private life and only when you've dropped something or stubbed a manicured toe - but of course, when delicate, ingénue ears are out of range.
Ditch the grab and go coffee
Tottering into the playground, or your office job afterwards, with your takeaway coffee (even if it's in your own reusable cup) is not a good look for anyone.
Teas and coffee are there to be savoured and enjoyed and if you've bothered to look half-decent that morning and are dressed in slick attire, nothing ruins it more than an ungainly cling to a takeaway vessel.
Perhaps the coffee at your work is terrible, so you have to get something from elsewhere? Ask for a little bag, pop a coffee stirrer/plug in the lid's hole, and carry this to the office. Then find a proper cup and saucer and decant the contents. Far more elegant.
Tights are still an essential
It's an etiquette rule that Meghan is having to get used to, but even in super-casual 2018 Britain, a woman must wear tights in formal situations.
Fair enough, the school run is not a formal situation, so it's fine to ditch them then or for a kitchen supper or picnic, but for the office, weddings, gala dinners and smart school events then tights add some extra sophistication to your pins.
(If your legs are getting too hot whilst wearing them then perhaps time to invest in some finer, better quality hosiery.)
Firstly, don't even leave the house unless you can walk in heels. It's difficult, I've tried it, so don't worry, I do speak from experience. But the knack can be mastered with practice. But when dropping the children off is not the time to practice - you'll just embarrass both them and you.
Tip: body-con dresses and miniskirts rarely help ladies get the leg extension you need to walk masterfully in heels, so pick a dress that allows for more flexibility of movement.
A real lady knows that for daytime, footwear should not have a heel above three inches and for evenings, four inches is really the limit.
Even with skirts, a good pair of flats can look as elegant and stylish as any heel.
You can still look good without heels.
Keeping it under wraps
Those with true grace and style do not need to flaunt any part of their body that conventionally remains covered.
The old rule was "if you've got it, flaunt it". But today that seems to have been warped into "if you haven't got it, flaunt it". Less is not more.
One hand's width of décolletage is enough, and skirt lengths for semi-formal and formal events should never be above the knee.
Similarly, and this applies to all genders and ages, underwear is not outwear. If we can see a bra strap or two, something's gone wrong.
Your outfit and wardrobe choices are two of the many things that will be judged by the parents and teachers
Style over substance
As lovely as Diana, Princess of Wales was, many noticed her wardrobe before they noticed her.
The Duchesses of Cambridge and Sussex get this the right way round and it is most usually the face of the lady you notice before the outfit.
Clothes should complement a person's persona but not overshadow it.