What we need to try and fix these issues is to celebrate and spread the stories of those farmers that are leading the way in running farm systems that work for the environment and profit margins.
This is exactly what happened at the New Zealand Farm Environment Trust's Sustainability Showcase last night at Parliament. It was a showcase that proved good farmers do not balance profitability against the environment; they are instead using sound environmental practices and innovations that boost profitability.
A key theme to the showcase was intergenerational succession. It was wonderful to hear the winners of the Gordon Stephenson trophy, Catherine and John Ford - who run a low-impact but highly profitable sheep and beef farm - say that "when you clear away all the distractions in the foreground and take a long-term view, it all becomes easier to see and realise the vision of the land we want to pass on."
Because there is so much demand for our farmed commodities, the industry doesn't really compete with itself in New Zealand. Dairy farmers are effectively all in one big partnership with each other being Fonterra.
What certainly matters for all of them is to increase the value of their product and maintain an international reputation as a clean and green brand internationally, so there is a clear incentive for those leading the way to help others, some of whom are letting the rest down.
This means that they are in a unique position to share the tricks of the trade - which has become a key focus for winners of these awards - they are creating ambassadors that help other farmers improve their profitability through practices that also have environmental benefits.
Being someone focused on capacity development myself, I have great respect for these winners. I take my hat off to them and hope that they may influence far and wide.