The viral 'rickrolling' phenomenon helped revive the Eighties singer's career.
The viral 'rickrolling' phenomenon helped revive the Eighties singer's career.
Rick Astley's viral music video has been removed from YouTube, leaving hundreds of so-called 'rickrollers' broken-hearted.
For years, online jokers have been sending the hyperlink to the clip, disguised as something relevant, to people who then click and open the cheesy 80s video to "Never Gonna Give You Up".
Asa result of this 'rickrolling' meme, more than 71 million people had viewed the original 'RickRoll'd' video and helped revive Astley's career.
In 2008, Astley himself joined in with the first live 'rickroll' at the Macy's Thanksgiving Day Parade.
Other 'Rickrolling' sites have included the White House, the Church of Scientology, the MTV Europe Music Awards, MIT and numerous radio listeners.
There is another copy of the video that was uploaded onto YouTube by Vevo in 2009. At present, that video has amassed almost 85 million views and remains online.