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Home / Entertainment

Wendy's has released a rap beef mixtape aimed at McDonald's

NZ Herald
27 Mar, 2018 08:36 PM2 mins to read

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We Beefin? - Wendy's drop rap mixtape. CNBC / Mad Money

We've seen plenty of stunts being pulled between fast food giants - but not one as blatant as this.

Wendy's has released a five-track rap mixtape called We Beefin? that takes aim at its biggest competitors, McDonald's and Burger King.

The mixtape drops now. Not pulling punches. We Beefin’. pic.twitter.com/H1Rm1ODYC4

— Wendy's (@Wendys) March 23, 2018

Spoiler alert: it's actually quite good. Over the weekend, the mixtape, which features an unnamed female MC, hit No. 3 on the iTunes hip-hop charts.

With song titles like Clownin and Rest in Grease, We Beefin? includes lyrics that directly attack McDonald's, like: "You No. 1? That's a joke / Why your ice cream machine always broke? / Why your drive-thru always slow / Why your innovation can't grow."

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Wendy's CEO Todd Penegor admitted the mixtape was pure marketing.

"It's really about telling our food story, that we're fresh, never frozen, and we called out a few of the competitors along the way, but we want to really make sure that people understand that we are fresh and we're a little bit different," Penegor told Mad Money host Jim Cramer.

But the mixtape has been praised by critics, with Cincinnati.com suggesting it could be the hottest rap album of the year.

Others called it "pure fire".

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This Wendy's mixtape kinda tough tho lol #WeBeefin pic.twitter.com/Ygh3dC3mTG

— #iDaPappy (@Acesailant_06) March 23, 2018

.@Wendys Would it be possible for me to buy We Beefin? on vinyl?

— Brenden Zwiebel (@Bendrens) March 27, 2018

Me in the @wendys drive thru blasting that "we beefin" pic.twitter.com/O3R6r6DXg0

— Highrie Irving (@skuush_parker) March 23, 2018

Competition between fast food giants had appeared to reach a stalemate with the 'McWhopper' - a combination of the most popular burgers between McDonald's and Burger King.

But Wendy's appears to have lit a fire back under the compition with its rap beef album.

Meanwhile, we await McDonald's response - in rap form, please.

* Listen to We Beefin? here.

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