If there's one 2016 Super Bowl ad that will tug at the heartstrings it's Audi's latest campaign.
The German luxury carmaker has a moon-themed ad running in the first quarter of the Super Bowl on Monday afternoon to the soundtrack of the late David Bowie's Starman.
"The Commander" focuses ona retired astronaut who, surrounded by memories of his golden years, has lost his enthusiasm for life.
"Surrounded by memories of the Space Age's golden years, a retired astronaut has lost his zeal for life," the video's caption reads.
"But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs new-found life within the Commander."
It may not have funny jokes like most Super Bowl ads but the Audi ad is definitely epic.
It's filled with images of a space shuttle lift-off and flashbacks of the Commander as an astronaut.
As soon as the rocket blasts off, Bowie's Starman comes on setting a powerful scene.
