"Work is underway on updating TVNZ's brand. That's the visual identity that viewers see across our TV channels and online platforms like TVNZ OnDemand.
"We're evolving the brand to ensure it is fit for purpose in a digital world."
The rebranding comes shortly after a revamp of the Breakfast team was launched, with Hilary Barry and Jack Tame replacing Rawdon Christie and Nadine Chalmers-Ross as hosts.
Early impressions from Breakfast viewers were mixed, with some wondering why the show's cosy couch and flowers had been replaced by a more formal news desk and a fierce orange colour scheme.