Duke TV, a make-skewed channel, isn't winning people over. Photo / iStock
Duke TV, a make-skewed channel, isn't winning people over. Photo / iStock
Feedback on TVNZs male-skewed channel Duke is fast filling up social media, with many calling it a "joke".
A trailer unveiling the concept was quickly shot down by online commenters, who felt the idea was "lame" and "embarrassing".
Musician, editor and columnist Lizzie Marvelly went so far as to renamethe channel "Puke" claiming it was sexist to the point "it will make you want to be sick".
TV One's Twitter account introduced Duke as "a baby brother" adding "welcome to the family bro!".
The post prompted one Twitter user to enter the debate, saying Duke was "massively insulting" to the audience it excluded, while underestimating the intelligence of those it hoped to attract.
Another simply changed the channel's logo to share his thoughts.
Confirmed shows to air on the free-to-air service from March 20 include American Fringe, Scam City, The Indestructibles, Gotham, Agent X, Jekyll & Hyde, Beowulf, Family Guy, Two and a Half Men, Brooklyn Nine-Nine, The Last Ship and Angie Tribeca.
While sports range from AFL, NFL, World Rally Championship and wrestling to football.