Up the road a bit, in Coast terms, is Pukekura where Pete the Bushman showed similar business nous. He runs a joint, the Bushman's Centre, which manages to persuade people to eat possum pies by calling the pest "chicken of the forest", and to have their wallets skinned for a possum paw key ring. What do possum pies taste like? Some people say they "taste like cat", apparently.
Moving swiftly along then, there was a woman who drives a dump truck at a mine; a horse artist; a couple who have been married for 52 years. The husband to the wife: "You've always been pretty good." To the camera: "If I run her down she mightn't cook me tea!"
On to another famous coaster, Jacquie Grant, who used to be a man, and an Australian. She had her op in Rotorua in the early 70s. "The surgeon's name was Mr Hacket. Go figure. I love telling people that."
She is introduced as The Business Woman and she has made a decent crust selling ... socks. She also manufactures sock-making machines and flogs them in the States, where she is a lively member of The Circular Sock Society of America.
She said of West Coasters: "I don't know if I'd call us oddballs, but the Coast's full of people who are a little bit different."
It's a time-honoured television standard to seek out people who are a little bit different, so that the rest of us can have a look at the place we live in and conclude ... Well, what, exactly? What I concluded was that there's nothing wrong with This Town, but it's not exactly ground-breaking telly either.