"It was born out of us wanting to do expensive fan fiction," adds Kitsis.
"But trust me - Disney does not take their most successful franchise and say: 'Hey, will you throw it on a show right away?' They protect it."
Producers are quick to point out that the story arc is not a sequel to the film - rather they will explore the characters' back-stories and how they relate to the Once favourites.
While Anna prepares for her wedding to Kristoff, viewers will find out how Elsa ended up in the vault of Rumplestiltskin.
Though she is expected to spark a power battle with the Evil Queen/Regina, Elsa may find a friend in Emma, played by Jennifer Morrison, who says she can see some similarities between the two.
"Elsa is someone Emma's very intrigued by because she doesn't have control over magic the same way Emma doesn't have control over her magic and it's not something either of them asked for."
And that's not all for Frozen fans.
The new Cinderella movie has a Frozen short titled Frozen Fever screening before it in cinemas.
Once Upon A Time
When: Wednesday, 9.30pm
Where: TV2
What: Frozen fairytale crossover
- TimeOut