According to Tony Ortega, author of Battlefield Scientology: Exposing L. Ron Hubbard's Dangerous Religion, the Cruises' increased visibility in the church sends "a message to the rank and file that the celebrities are doing their part."
"Going public in this manner adds up to the Cruise family showing support for [Scientology leader] David Miscavige," Ortega told the Post. "Miscavige needs to shore up support for Scientology. The Cruises set an example, which is huge in terms of his holding onto wealthy donors."
Tom Cruise was introduced to the church in the 1980s by his first wife, actress Mimi Rogers, whose father was one of the church's original members.
He split with Rogers in 1990 and married Nicole Kidman the same year. The couple adopted Isabella in 1992 and Connor in 1995.
The two divorced in 2001 at which point Kidman returned to Australia while the kids stayed with Cruise in California, where they were raised as Scientologists, Ortega says.
Meanwhile, Cruise's youngest child — 13-year-old Suri - is said to have no exposure to the church after Katie Holmes reportedly pulled her out of Scientology when she and Cruise split in 2012.
There has been speculation that their divorce was tied to Suri reaching the age of 6 as that's typically the "age when kids start being indoctrinated into Scientology," Ortega said.
"[Holmes] saw what the older kids were going through and didn't want that for Suri."