Zarrinman added that the mistake occurred when the sign was rebuilt in 1978 and was done to the exact same proportion to its 1923 design.
“So the ‘mistake’, if you want to call it that, is still there, but people don’t notice even if they stare at it for hours — and when you notice it, you can’t unsee it.”
The sign was first added to the hills in the early 1920s and originally read “Hollywoodland”. Lighting up at night, the sign was created to attract downtown LA residents to the Hollywood Hills and encourage them to buy a section where they could build a home.
At the time, it was anticipated the sections would sell within a year so the sign was made to be temporary and was constructed with weak materials such as telephone poles and cables.
However, it continued to stand on the hill as the land did not sell as quickly as intended and by 1944, following the Great Depression, the landmark became property of the city.
In 1949, many petitioned to have the sign torn down but by then it was an iconic part of the city and was thus taken over by the Hollywood Chamber of Commerce who looked after its maintenance and ownership.
Zarrinman noted that at the time they took over, the letter H had fallen off promoting the new owners to give the sign a rejig. Removing the “land” part of the sign, they then commissioned a complete rebuild with the help of celebrity funding.
By 1978, the sign was removed from the hill completely and three months later a brand new – and more sturdy – sign took its place.
Now, in 2023, the sign is due to mark its 100th anniversary and continues to attract hundreds of thousands of tourists each year, including the 230,000 New Zealanders and Australians who visited LA last year alone.