The feud threatening today's MTV Music Awards

Rita Ora and Rihanna's feud is making things at the MTV VMAs a little complicated. Photo / AFP, Supplied

Rihanna has reportedly barred Rita Ora from coming anywhere near her at the Video Music Awards.

The former Roc Nation label mates' feud is far from over as the Work
hitmaker has insisted MTV bosses keep the British singer out of her sight at the prestigious bash held in Madison Square Garden in New York.

It's believed Rihanna - who will receive the prestigious Michael Jackson Video Vanguard Award and open the show - doesn't want to be "upstaged" and a source spilled to The Sun newspaper: "Rihanna is receiving the Video Vanguard Award and she wants the evening to be all about her. She isn't going to let anything, or anyone, upstage her.

"She has never liked Rita and put a call into MTV last week asking for her to be sat far away from her so she isn't disturbed during the ceremony."

The 28-year-old chart sensation was reportedly furious with Rita last summer when she found out the Poison singer was recording a song with her ex-boyfriend Chris Brown.

The steamy video which accompanied Body On Me further upset the star and it's believed she felt Rita, 25, showed a lack of "respect".

A source said at the time: "There's no lost love between them, but this is another example of what Rihanna perceives to be a lack of respect by Rita.

"Chris and Rihanna have a long history and she hit the roof when she heard about Body On Me - especially the video."

However, their long-running feud goes way back to when Rita was signed to Roc Nation and Rihanna banned the Poison singer from entering her Met Gala afterparty in New York in May 2015.

A source said at the time: "She has a real issue with Rita and this was her chance for revenge.

"She made it clear when organising her party that Rita was not to gatecrash under any circumstances."

- Bang! Showbiz