The Diary: 10 Instagram accounts you should follow

Richie McCaw and Gemma Flynn. Photo / Instagram

Some celebs prefer narcissistic selfies. Some like to post pics of any freebies that come their way in an attempt to keep PR flacks happy, and the gift stream flowing.

Others tend to (cut and) post words of wisdom or spiritual proverbs (not their own, obvs) in a bid to sound caring/sensitive/intelligent/wise, but only manage vacuous and cliched.

And of course, foodie felons - those who cannot go past eating a restaurant meal without photographing it - reveal a deep-seated insecurity to prove they eat out, while the rest of us are having beans on toast at home.

Then there are those who provide a real public service. The ones who show a self-deprecating insight into the person behind the celeb façade. The ones who post interesting images, revealing images, funny images.

Gemma Flynn

Hockey star - check.
Dating All Black and helicopter pilot Richie McCaw - check.
Proving you're the country's top WAG by posing in front of a chopper with the skipper arm-in-arm yesterday - check.
Are we envious much?

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Nice day out today ??

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Patrick Gower

Asking all the tough questions.

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#Waiouru #Snowman

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Sonny Bill Williams

Buff. Shirtless. In the changing room. Hello, need I say more? SBW tells us he had an "awesome experience with these guys #counties". But, c'mon, all we see is a bunch of hunks wearing very little. You're welcome.

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Awesome experience with these guys #counties #stillcentraltho ?@mj_stanley @jordantaufua @tim_nwilliams @a_tuala23

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Guy Montgomery

Comedian who likes to embrace his inner chambermaid.

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Turning public restroom experiences into flashy hotel restroom experiences one roll at a time

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Kerry-Lee Dewing

She's blonde, bronzed, and rocked a hot bikini ON NATIONAL TELEVISION. And posted outtake pics.

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#takemeback #cloud9 #fiji

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Hannah Laity

Move over Chrissy Teigen, there's a new fun-loving, self-deprecating plus-one online. Hannah is the better half of All Black Beauden Barrett, and we've developed a girl crush. Not many topics are off limits for this real girl... including cow diarrhoea.

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Picture taken before I was the victim of some serious cow diarrhoea ????

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Rachel Hunter

Because she turned 45 last month ... and she looks like THIS.

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Endless Summer ?

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Max Key

The First Son regularly posts pics with his old man on his Instagram feed. We like that he's not ashamed to be daddy's little boy.

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God what's changed ????

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Wallace Chapman

The broadcaster's popular street style photos show us what you're loving and how you're wearing it.

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Laura, Cuba St - www.streetandcityphotos.com #streetstyle #nzstreetstyle

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Rebecca Wright

Move over Choupette and the Kaiser. This proud mum documents her pets, Charlie and Rudy. Dogs and cats are the new babies.

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Rudy loves Charlie. #sunday #puppy #life #kitten #friend #catsofinstagram #dogsofinstagram #iphone #iphoneasia #cute #happy #love #fun #picoftheday #instacat #instadog #instapet #instagood #instamood #instalife #pup #softcoatwheatenterrier #wheaten #wheatenterrier #terrier #sleepy #sunday #auckland #newzealand

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Shannon Ryan

Broke the news of her engagement online (after the obligatory exclusive with a woman's mag hit shelves).

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We. Are. Engaged ???????????????? because our hearts are filled with love and our lives combined have been elevated to new levels of awesome. With our glorious community of friends and whanau we will party in the name of luuurrrvvveee @senorjustin

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Nicola Robinson (aka Nicky Watson)

Bringing back concave tummy shots.

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I breathe it in... I come alive... & I am born again... Looooooove

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- nzherald.co.nz