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Home / Entertainment

'The Biggest insult': Kendall Jenner's response to Proactiv backlash roasted

By Hannah Paine
news.com.au·
18 Jan, 2019 06:01 PM4 mins to read

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Kendall Jenner is facing criticism for her partnership with Proactiv. Photo / Getty Images

Kendall Jenner is facing criticism for her partnership with Proactiv. Photo / Getty Images

Kendall Jenner's attempt at answering the Proactiv critics has backfired spectacularly, with the 23-year-old now facing a fresh round of criticism online.

The supermodel doubled down with another paid post about her "debilitating" acne — further angering fans who either believe she is pretending to use the product or overstating her skin problems.

Last week, Jenner was slammed after a much hyped "raw story" turned out to be another paid endorsement deal for the model.

Jenner's endorsement was teased by Kris Jenner, who tweeted her daughter would be making a "brave and vulnerable" admission to help "foster a positive dialogue".

Promoting the skincare product, Kendall shared a video of how she had dealt with having acne on the Golden Globes red carpet last year.

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A 2015 New York Times interview also surfaced in which Jenner's sister Kylie Jenner claimed a dermatologist had cured her older sibling's acne.

On Thursday, Jenner responded to the backlash with a post on Instagram, in which she acknowledged there were "much bigger problems happening in the world" than her "debilitating" acne.

"It's something that I've dealt with since I was a young teen and has caused me to feel anxious, helpless and insecure," Jenner wrote.

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View this post on Instagram

While there are much bigger problems happening in the world, suffering from acne for me was debilitating. It’s something that I’ve dealt with since I was a young teen and has caused me to feel anxious, helpless and insecure. As humans, I don’t think we share our insecurities enough because we live in a time where being “perfect” is the standard. We curate our life online and pick the pretty moments to post. I’d like to show a younger generation that not everything is perfect. Being insecure about my acne gave me thick skin but I wouldn’t ever wish that feeling upon anyone so after trying countless options, I found something that has been helpful in maintaining clear skin for me. It’s been a long journey but I’m excited for where my skin is now. I didn’t think I’d see the day where I would feel confident posting a makeup free picture. My goal is to open up a dialogue around skin positivity. ❤️

A post shared by Kendall (@kendalljenner) on Jan 17, 2019 at 3:49pm PST

"My goal is to open up a dialogue around skin positivity."

Jenner also shared photos of herself with breakouts on her Instagram story as part of the #10yearchallenge.

"I was 13 and ran home crying everyday because people would stare at my skin," she captioned the photos.

The supermodel shared photos of herself with acne, but fans haven't bought it. Photo / Instagram
The supermodel shared photos of herself with acne, but fans haven't bought it. Photo / Instagram

Unfortunately for Jenner, her response seems to have had the opposite response, with critics not missing the fact it was a "paid partnership" with Proactiv.

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Others took issue with the fact she shared a photo of herself with flawless skin while referencing skin positivity — an online movement which encourages people to share their skin imperfections to reduce stigma.

I have got to say Kendall Jenner has to be the biggest insult ever to girls struggling with acne. Stop flaunting your skin that you paid thousands of dollars for. Some of us don’t have the privilege you do, we have to try drug store products that still don’t work.

— R (@thatblondbitch_) January 18, 2019

Mad respect for Kendall Jenner but there is no way she got her acne go away using just proactiv. There is something you are not telling us, Kendall!

— Mamta (@DarekarMamta) January 18, 2019

I’m sorry but I don’t feel bad for Kendall Jenner with her acne. You’re a millionaire all your life and have access to the best treatments yet you’re promoting proactiv? Makes no sense to me

— Amy (@amyxxmarie) January 18, 2019

It's not the first time Jenner has found herself facing a backlash because of an endorsement deal.

In 2017, Kendall was blasted for starring in a "tone deaf" Pepsi TV advertisement which saw her play a model who leaves a photo shoot for a nearby protest and somehow manages to solve the conflict.

Pepsi later pulled the advertisement and Kendall apologised after it was accused of trivialising social justice protests.

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