Taylor Swift plays a character called 'Catastrophe' in her new music video, Bad Blood. Photo/Instagram
Taylor Swift plays a character called 'Catastrophe' in her new music video, Bad Blood. Photo/Instagram
Taylor Swift's star-studded new Bad Blood promo has shattered viewing records on video sharing website Vevo, after over 20 million fans checked it out during its first 24 hours.
Swift's video views break those of Nicki Minaj's Anaconda, which debuted in August last year with 19.6 million views in aday.
Watch the video for Bad Blood here:
Swift's promos have now been watched almost five billion times on Vevo.
Bad Blood, which features Swift and a bevvy of famous pals including Hailee Steinfeld, Lena Dunham, Jessica Alba, Karlie Kloss, Cindy Crawford, Lily Aldridge, Ellie Goulding and Selena Gomez, debuted at the beginning of the 2015 Billboard Music Awards last Sunday night.
Thrilled Swift, who kicked off her 1989 US tour in Louisiana on Wednesday night responded the to the news with a series of excited tweets, thanking fans, her video co-stars and director Joseph Kahn.
She wrote, "FREAKING OUT RIGHT NOW YOU BROKE THE VEVO WORLD RECORD THANK YOU... I'll never be able to thank you enough, @JosephKahn @kendricklamar @selenagomez @karliekloss @iammarthahunt @LilyAldridge @Caradelevingne."
She added, "Girls, this is CRAZY. Thank you so much @Zendaya @yelyahwilliams @lenadunham @Mariska @EllenPompeo @HaileeSteinfeld #24hrVevoRecord."
