Paramount Australia have apologised after accidentally referencing 9/11 in a new poster for Teenage Mutant Ninja Turtles.
The studio shared the poster on Twitter, showing the four turtles diving from an exploding building alongside the date it hits Australian cinemas - September 11.
The unintentional, but unmistakable connection to the
terrorist attacks on the World Trade Center was met with swift backlash and outrage on social media.
"WHO thought that poster would be a good idea considering date?? Or did they just think no one would notice or indeed care? #TMNT," tweeted @natalieholt1982.
"The most poorly judged poster and date combo imaginable Well done Australia! #TMNT" wrote @MatthewHamby.
