Millie Elder Holmes, 27, who has been working hard on her own healthy living website, is on board. She told Spy: "Cancer is something that has affected so many including me. It's very close to my heart after losing my grandmother and then my father to the disease.
"Engaging people to cut junk and live more consciously for the month is akin to my Cleaneatznz philosophy and I'm sure will show people how good it feels to be junk free."
Others binning the burgers include blogger Maddy Budd, TV3's David Farrier and Amber Peebles.
To beard or not to beard
The Warriors must boast more beards than any other sports team in New Zealand but things are changing with the flick of a switch blade, and for a very good cause. This week Sam Tomkins and Ben Matulino shaved their beards to raise money for Cure Kids. Tomkins hashtagged his before and after post with #growingthemstraightback, before challenging followers to donate to get rid of the most famous beard in the country - that of Konrad Hurrell.
Konrad Hurrell is shaving his beard for a cause. Photo / Getty Images
Hurrell started growing his beard more than a year ago to help raise money for a young girl with leukaemia. Spy understands a special event will be held by the Warriors for Hurrell's big shave - and there is word Manu Vatuvei is being talked into shaving his beard off, too.