Falls told the LA Times that one day in 2016, when the acting opportunities seemed particularly slim, he took stock.
"I knew I wanted to be creative, so I began thinking, 'How can I creatively make some money?'.
"I had this VW van, which I still have, and I looked up and down Abbot Kinney and realised there were no florists, so I started going to the flower market downtown, buying flowers and selling them from my van. I thought, If I can't get the acting job I want in this town, maybe I can play the character I want — the unlikely florist — and I ultimately became one."
Falls sold enough flowers to be able to begin a subscription service and moved from his van to a large studio space in an old garage in Venice Beach.
The Unlikely Florist, his website, takes orders from all over the US. On it, he says, using reclaimed wood as a tool, he consistently looks for new ways to present florals.
Full Bloom does not yet have a screening date set for NZ — but it has certainly been good for business for Falls. He boasts nearly 40,000 followers on Instagram.